The semantics of design and why they Matter

• DOI: 10.33114/adim.2019.03.405
• Publication Date: 2020-01-11T12:41:27Z
• Authors: Awais Hameed KHAN; Ben MATTHEWS
• Keywords: Value (mathematics)

Understanding the value of design in industry is a contemporary issue both academia and industry. Many studies have been conducted using historical data, macro-level indicators, questionnaire-based tools, abstracted post-hoc accounts design. However, very little research attempts to uncover direct insights from real-world practical experiences designers how they negotiate design-value space. This study uncovers rich qualitative, pragmatic considerations operationalized situ by practitioners through series 6 in-depth interviews. Initial results indicate that different undertake context-dependent strategies: these range changing narrative contribution based on KPIs audience, taking non-action stance allowing for consequences pressure external stakeholders help drive practice, as well performing “designer-ly” activities under alias