Marketing Strategy of Nykaa Case Study

• DOI: 10.33140/ijmn.02.01.06
• Publication Date: 2024-02-02T08:20:47Z
• Authors: Nisha S. Tatkar; Harshita Kadam; Komal Bartwal; Aarushi Gupta

In this in-depth case study, we examine the strategic endeavour carefully organized by Nykaa, a renowned and significant participant in world of Indian beauty cosmetics e-commerce. This investigation's main focus is on Nykaa's coordinated efforts to improve user experience strengthen customer engagement levels their advanced digital platform. study conducts an analysis multifaceted marketing strategy, which was planned, executed, integrated with wide range interactive features. These factors have all worked together significantly increase satisfaction metrics length time that discerning customers spend website. The extraordinary achievements Nykaa are due skilful application cutting-edge technologies smoothly incorporated base datadriven insights. has been able painstakingly refine entire inline shopping thanks perfect mix. actually improves online purchasing experience. Higher client retention rates and, concurrently, discernible respectable uptick total business growth tangible results optimization.