Cinematography for female objectification: Analysis of item songs of Pakistani movies

• DOI: 10.3389/fcomm.2022.966748
• Publication Date: 2022-09-15T13:38:37Z
• Authors: Iffat Aksar; Xuege Jiang; Jiankun Gong
• Keywords: Objectification; Representation; Male gaze

The transition in Pakistani cinema and terming it as a rival of heavily depends on the bowing technique item songs, which is deliberately fueling negative representation females. qualitative analysis songs underlines women sheds light aspects regarding how objectification done patriarchal society what values are assigned based gender. revealed that were sexually objectified use clothing, jewelery, makeup, body movements, gestures filmed to enhance their bodies. Hence, most used females an object sensation enjoyment. On other side, notion women's empowerment being raised all over world but still, presents her submissive way defines role please men. dominancy male projected close angle nude parts show vulnerability. visualization female reflects she presented tactfully appeal audience, fragile reinforced.