Purpose and practice

• DOI: 10.36615/jcsa.v36i1.1587
• Publication Date: 2022-10-18T02:00:09Z
• Authors: Sonja Verwey; René Benecke; Clarissa Muir

Business thinking, engagement with stakeholders, and the practice of public relations haveall been confronted major paradigmatic shifts – especially as these are contextualized byenvironments that increasingly pluralistic. This has contributed to an important question intowhat education future practitioners (PRPs) should be so they canpurposefully successfully navigate negotiate challenges decision-making thatare ethical moral in nature context complex, diverse practice. In light ofthis, curriculum developers educators challenged address issues ofpurpose, values-based order prepare PRPs for andmoral will encounter. South African this is further complicatedby recent calls decolonisation curricula. conceptualand exploratory paper addresses issue age purpose, changing roles ofpublic practitioners, contribution can make addressingdemands revised, decolonised PR