Study on the Gaming-Oriented Competition Relationship between Independent E-Retailers and Product Suppliers

• DOI: 10.4028/www.scientific.net/amr.933.897
• Publication Date: 2014-05-23T14:53:41Z
• Authors: Jiang Lei; You Gui Zhao
• Keywords: Replicator equation

A with the rapid development of e-commerce, influence online retailers gradually increased, vendors sell their products through have become an inevitable choice in era e-commerce. Vendors and fundamental differences channel control, distribution benefits, resulting presence both cooperation competition between two sides. In this paper, using replicator dynamics model, combined non-symmetric matrix, analysis evolution trend independent Internet suppliers game, proposes relevant suggestions accordingly trend.