Data Trading and Monetization: Challenges and Open Research Directions

• DOI: 10.48550/arxiv.2401.09199
• Publication Date: 2024-01-01
• Authors: Qusai Ramadan; Zeyd Boukhers; Muath AlShaikh; Christoph Lange; Jan Jürjens
• Keywords: Monetization; Digitization; Intermediary; Face value; Value (mathematics)

Traditional data monetization approaches face challenges related to protection and logistics. In response, digital marketplaces have emerged as intermediaries simplifying transactions. Despite the growing establishment acceptance of marketplaces, significant hinder efficient trading. As a result, few companies can derive tangible value from their data, leading missed opportunities in understanding customers, pricing decisions, fraud prevention. this paper, we explore both technical organizational affecting monetization. Moreover, identify areas need further research, aiming expand boundaries current knowledge by emphasizing where research is currently limited or lacking.