<span style="text-align:justify;"><strong>The impact of experiential marketing on customer satisfaction: The case of hotels in Danang City</strong></span>

• DOI: 10.52714/dthu.14.3.2025.1513
• Publication Date: 2025-04-26T14:15:54Z
• Authors: Khanh Hung Doan; Thi Trang Nguyen; Thi Nhu Quy Tran
• Keywords: Customer Satisfaction

In today's competitive business landscape, providing exceptional customer experiences has become a crucial hotel differentiator. Traditional marketing approaches focusing solely on promoting products and services must be changed. Experiential marketing, which aims to create memorable engaging experiences, emerged as powerful strategy build lasting connections drive satisfaction. The paper seeks explore the role of experiential in enhancing satisfaction with services. study surveyed 250 tourists staying at various hotels Danang. Different statistical analyses frequency, descriptive statistics, structural analysis, were employed identify respondents' characteristics determine impact factors like sense, feel, think, act, relate emotional functional values tourist results revealed that these experience such related service quality factors, positively influenced value. Furthermore, value have Based findings, proposes solutions for improvement, thereby towards