The Antecedents of Eco-Entrepreneurial Intentions and Eco-Entrepreneurial Behaviour: THE Moderating Role of Entrepreneurship Education

• DOI: 10.52783/jisem.v10i32s.5407
• Publication Date: 2025-04-09T10:58:47Z
• Authors: Song Lin
• Keywords: Entrepreneurial Education; Moderation

The growing global concern regarding environmental sustainability has heightened the importance of understanding factors that drive eco-entrepreneurial intentions and subsequent behaviour. This study aims to explore antecedents behaviour in context United States, with a particular focus on moderating influence entrepreneurship education. It aligns Nations' SDG 8 Decent Work Economic Growth, as eco-entrepreneurship promotes job creation, innovation, sustainable economic development while ensuring stewardship. Drawing Theory Planned Behaviour, this research examines role three key antecedents—eco-entrepreneurial attitude, subjective norms, perceived behavioural control—in shaping how these translate into actual data for were drawn from diverse sample aspiring existing entrepreneurs various types States. Findings suggest attitude control are significant predictors intentions. Furthermore, education served crucial factor explaining relationship between intentions, amplifying their association increasing likelihood being transformed findings provide valuable insights policymakers educators, suggesting integrating eco-consciousness curricula can foster new generation environmentally responsible entrepreneurs.