Corporate Social Responsibility (CSR) as a Key Element in Building Strong Corporate Branding

• DOI: 10.5281/zenodo.7831154
• Publication Date: 2023-04-15
• Authors: Alda Clarissa Sun...; Aditya Ramadhan,; Yusuf Abdullah,; Josephine Magdalena,; Annisa Kharenina ...; Yani Hendrayani,
• Keywords: 0502 economics and business; 05 social sciences; 10. No inequality; Corporate Social Responsibility (CSR), corporate brand, reputation, customer loyalty, performance; 12. Responsible consumption

Corporate Social Responsibility (CSR) has become essential for companies to build strong corporate branding. This paper examines the importance of CSR as a key element in building strong corporate branding. The study is based on a comprehensive literature review of previous research and theoretical perspectives on CSR and corporate branding. The results indicate that CSR activities positively impact corporate branding and enhance the company's reputation, customer loyalty, and performance. CSR activities such as philanthropy, environmental sustainability, and ethical business practices have been shown to contribute to strong corporate branding. Furthermore, effective communication of CSR initiatives to stakeholders is critical to the success of CSR programs in building strong corporate branding. The study highlights the significance of CSR in building strong corporate branding and provides practical implications for companies seeking to enhance their corporate reputation and improve their performance.