The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-efficacy as a Moderator

• DOI: 10.5539/ibr.v4n2p80
• Publication Date: 2011-04-02T01:23:37Z
• Authors: Md. Aminul Islam; Mohammad Aktaruzz...; T. Ramayah; Muhammad Muazzem ...
• Keywords: Mobile commerce; Moderation; Mobile phone

Mobile commerce or better known as M-commerce is a fairly new phenomenon in the wake of second technology wave from famous E-commerce (electronic commerce) 21st century. As Internet started to proliferate many parts world, mobile phone penetration terms voice communication grow rapidly. This simultaneous rapid growth has caused convergence computing and where its root. potential enhance work-life within employed users Bangladesh. The purpose this study examine whether awareness knowledge, convenience devices WAP/GPRS enabled handsets, pricing cost, security privacy, rich fast information, perceived usefulness have any influence on adoption among two major cities Bangladesh – Dhaka Chittagong. A survey method was used collect data. findings suggest that privacy are significant predictors M-commerce. Self-efficacy found be moderating factor for services. also there no gender difference level