Prospects for the development of rural tourism in China in the context of the One Belt, One Road initiative

• DOI: 10.56294/sctconf2024.761
• Publication Date: 2024-09-05T16:05:53Z
• Authors: Yingying Dou; Zhyldyz Dzhylkych...; Lili Wang; Qi Yang; Zongzheng Liang
• Keywords: Rural Tourism

Background: The modern world is experiencing an unflagging interest in rural tourism, causing its consideration as a powerful tool of international economic strategies for the development local communities, preserving national traditions and ensuring sustainable growth regions. Aims: study's goal to examine features promotion trends Chinese tourism context One Belt, Road program. Materials Methods: To achieve research objectives, following methods were used: axiomatic, hypothetico-deductive, comparative. Results: results work determined that China’s initiative acts not just project, but also platform cultural social exchange between countries. Within framework, has become energize economies. Traditional handicrafts, agro-tourism, attractions attract tourists, contributing job creation increasing incomes. study found becoming key area focus programme, infrastructure facilities targeting tourist flow are being developed, encouraging regions be active this area. Increased attention paid tourism. This only preserves natural resources, helps maintain popularize heritage Despite number achievements, there challenges such inconsistency standards, service problems insufficient remote areas. Conclusions: Based on analysis, it can argued China will continue grow, especially with support government initiatives