The Role of Creative Technologies and Innovation for Dynamic Sustainable Entrepreneurship of SMEs in China

• DOI: 10.56982/dream.v3i03.220
• Publication Date: 2024-04-04T07:37:02Z
• Authors: Gao Longgang; Ye Zihan; Liu Kunyu
• Keywords: 01 natural sciences; 0105 earth and related environmental sciences

Despite two years of movement restrictions caused by an outbreak, China's economy has been operating at full capacity for several months. The COVID-19 tsunami had a huge impact on the growth digital in Southeast Asia. Since reopening borders, demand high, but rising cost raw materials, global economic insecurity, and most importantly, labour shortages have damaged businesses, particularly expansion small medium-sized enterprises. In order to restore market share, firm owners might consider making investments meet customer demand. However, current business context, capital expenditures are rarely considered. present study seeks examine empirically mediating role creative technologies effect innovation practices Small Medium entrepreneur towards dynamic sustainability entrepreneurship applying conceptual theory Dynamic Capabilities View Diffusion Innovation. future respondents indicated as industries China focusing service based. also evaluates relationship between mediates technology. Four hypothesized relationships developed together with framework.