An Enhanced Artificial Intelligence Generated Virtual Influencer Framework: Examining the Effects of Emotional Display on User Engagement based on Convolutional Neural Networks (CNNs)

• DOI: 10.63075/mnt2cn93
• Publication Date: 2025-04-21T06:33:09Z
• Authors: Fazal Mohyud din; Iftikhar Ali; Muhammad Usman S...; Ahmad Ali Khan; Adeen Naz; Maryam Nawaz; Hamayun Khan

Influencer marketing has rapidly emerged as a dominant force in the contemporary digital landscape, with growing number of social media influencers and brands increasingly embracing endorsements. The integration artificial intelligence (AI), application Convolutional Neural Networks Virtual Reality, Augmented Mixed Extended Reality technologies into influencer introduces transformative potential, offering sophisticated mechanisms for optimizing strategies. AI is set to revolutionize industry by facilitating more efficient management celebrity campaigns across platforms. advent virtual further piqued consumer interest, significantly influencing perceived quality products they endorse. This quantitative study, employing convenience sampling method within non-probability framework, collected data via structured questionnaires. findings reveal robust positive relationship between signification improvement. independent variables endorsements, quality, presence exhibited significant correlations marketing, serving critical mediating factor. Data was analyzed using SPSS, underscoring strategic value enhancing efficacy highlighting burgeoning trend AI-driven influencers. Key words: Artificial intelligence, presence.