Purpose This paper aims to connect green spaces with city branding by introducing a proposed Green (Resource) Brand Hexagon (GBH). Design/methodology/approach study empirically tested the principles of GBH samples Hong Kong residents ( n = 301) and visitors 395). Surveys were carried out investigate perceptions 23 elements in both respondent groups. Findings A comparison results via factor analysis identified two brand structures preferred local (a pentagon) square). The findings suggest...

Authenticity has always been a salient concept in tourism studies. Most previous studies focused on cultural heritage sites while much less research was conducted man-made attractions. Given the importance of authenticity industry, this investigates different concepts unique context: Chinese theme park. Millennium City Park is typical park Kaifeng, Henan, China, and chosen as case study. This study identifies perception from perspectives both managers visitors. It found that visitors value...

This study investigates the push–pull motivations of visitors to Country Parks in Hong Kong, particularly improves knowledge about influence socio-demographic characteristics on motivations. paper reports findings a survey sample 205 local and non-local two selected parks Kong. Results identify that physical psychological benefits, specific purposes push people visit Parks, whereas visible facilities, park environment accessibility are important forces pull parks. For decision visit,...

The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships is not specified in the literature. On basis of theory social imaginary, this article takes China’s Honghe Hani Terraces as an example how imagined potential conflicts. Content analysis on tourist discourses images media was conducted order identify imaginaries about landscape. A gap found: latter overlooking view stereotyped terraced imagery, schema...

Human evaluation of soundscapes has been postulated to depend on whether sounds are wanted or unwanted in a particular context, rather than simple metrics sound level. A study was undertaken the countryside Hong Kong determine how visitors evaluate and what factors influence their preferences. questionnaire survey at 44 locations different parts representing all major soundscape types. The results indicate that human preference is not statistically related common acoustical psychoacoustical...

Purpose This paper aims to investigate and analyze the frameworks, policies strategies implemented by Association of Southeast Asian Nations (ASEAN) its member nations enhance collaboration growth within e-commerce sector in post-COVID-19 era. Design/methodology/approach The study employs a systematic approach thoroughly examining 31 relevant articles using Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) framework. Data sources include Google Scholar Scopus, renowned...

This paper addresses the dearth of knowledge and theoretical development on how ecological or environmental factors such as green resources can be integrated into concept city branding. The gap-branding model used for identifying perceptual disparities in a branding process was modified to incorporate theme parks spaces. dimensions elements brand were designated tested study using questionnaire survey with local non-local consumers Hong Kong. results explored potential metropolis by its...

Human activities interact with natural processes to produce landscapes. Cultural and phenomena sit side by in the feng shui woods beside villages New Territories, but their continued existence is threatened urbanisation. To highlight value of these resources, three located Territories Hong Kong were selected for investigation. The study examined sociocultural, ecological botanical characteristics. Investigations interviews local residents confirmed that are: (1) regarded as cultural heritage...

This paper studies how biophysical green resources can become brand dimensions that affect the willingness of non-local people to stay in Hong Kong. Based on Green (Resource) Brand Hexagon (GBH), attributes Kong were tested with two samples: inbound visitors (n = 396) and outsiders, most whom had not visited 235). The results show have more diversified determinants than safety, accessibility, aesthetic value parks landscapes particular increasing respondents' Outsiders perceive a pleasant...

Purpose This paper aims to present an approach by which assess the potential of branding a particular type place resource or feature. Design/methodology/approach A review was conducted analyse three key periodicals ( Journal Brand Management , Place Branding and Public Diplomacy Development ) in field between 2000 2011. These are recognized as leading branding, they followed clear establishment development branding. Findings Familiarity, favourability uniqueness dimensions that give quick...

Abstract The Tranquillity Rating Prediction Tool (TRAPT) has been used to make predictions of the quality tranquility in outdoor urban areas using two significant factors i.e. average level anthropogenic noise and percentage natural features view. method a number applications including producing tranquillity contours that can inform decisions regarding impact new sources or developments causing visual intrusion. was intended for use mainly yet developed responses from UK volunteers video...

ABSTRACTThis paper presents a case study investigating the most salient impressions and unique attractions of Hong Kong, perceived by government officials, inbound visitors local residents. The utilizes neural network analytical content analysis as tool to understand shared disparate images perceptions uniqueness Kong quantifying occurrence open-ended self-reported textual answers respondents. clustering perceptual mapping confirms that stakeholder groups think conventional tourist...

Abstract Involvement in leisure can be hampered by health concerns. The onset of the severe acute respiratory syndrome (a.k.a atypical pneumonia) epidemic Hong Kong interfered with daily life people, a large part which involved and recreation. Ordinarily, common activities include shopping, dining, hanging out shopping malls, as well numerous other pursuits. During SARS people avoided crowded areas, while outdoors provided alternative destinations to usual indoor activities. This paper...

Destination Marketing Organizations (DMOs) at all levels have an ultimate goal of building strong and positive images for their destinations. However, the projected image from supply side is not necessarily mirror perceived demand side. This study adopted content analysis method to evaluate rural destinations in China see whether there any discrepancy between within two categories. Comparative different information sources including web contents on-site visitor interviews were processed. The...

Tranquility has a number of facets. Given the role that tranquility plays in societies, it is increasingly seen as an environmental indicator. Earlier, some have identified contributing to health and wellbeing individuals society, making be rooted context sound natural ecosystems desirable characteristic.Previous studies places having links nature features, wild landscapes, naturally behaving wildlife sounds. The question how can evaluated perception by visitors continuous recurrence. This...

Currently, many studies on benefit sharing mechanisms (BSM) and the Reducing Emissions from Deforestation Forest Degradation programme (REDD+) focus poverty alleviation livelihood development. However, relatively few incorporate an integrated framework. This study employs sustainable livelihoods framework to assess impact of BSM in Vietnam. The lessons learned could be used creating social safeguards for REDD+. communities Central Vietnam involved were impacted by various dimensions. These...