A5020940482- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Municipal Solid Waste Management
- Urban Green Space and Health
- Place Attachment and Urban Studies
- Sustainable Building Design and Assessment
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
- Land Use and Ecosystem Services
- Innovative Teaching and Learning Methods
- Food Waste Reduction and Sustainability
- Caching and Content Delivery
- Multi-Agent Systems and Negotiation
- Blockchain Technology Applications and Security
- FinTech, Crowdfunding, Digital Finance
- Online Learning and Analytics
- Auction Theory and Applications
- Environmental Justice and Health Disparities
- Online and Blended Learning
- Learning Styles and Cognitive Differences
- Media Influence and Health
- Vehicle emissions and performance
- Multimedia Communication and Technology
- Sport and Mega-Event Impacts
Nottingham Trent University
2021-2024
Heriot-Watt University
2024
University of Reading
2024
Hong Kong Polytechnic University
2012-2022
Fujitsu (United States)
2019
Abstract Virtual influencers have great potential to shape the audience's perception and motivate behavioral change. Drawing upon anthropomorphism theory social identity theory, this paper examined interaction effect of racial homophily virtual in shaping audiences' trust subsequently pro‐environmental behaviors low‐ high‐cost contexts. Two online studies employing experimental materials generated by artificial intelligence were conducted. Study 1 revealed that high (human‐like influencers)...
Purpose This study investigates the recycling attitudes and behaviour of university students staff members, suggests ways to improve environmental policies facilities in a campus. Design/methodology/approach applies theory planned behaviour, through which it develops an instrument measure determinants among people A survey was designed administered at public Hong Kong; 205 valid responses from 179 26 members were collected. partial least squares approach used validate proposed model. model...
Abstract Daily green products have gained growing awareness in recent years. Perceived values of consumers are crucial for companies to promote the formation holistic value consumers. In addition, understanding different motivation types adopt purchase behavior is critical. To answer research call better conceptualize intention, this study aims investigate how consumers' perceived influence types, and turn, affect their behavioral intention. An extended model by integrating customer theory...
Purpose This paper aims to illustrate the application and effectiveness of a marketing programme co-designed by supply- demand-side stakeholders reduce consumer food waste in restaurants. Design/methodology/approach stakeholder-based pilot study adopted co-create, build engage framework for design implementation. Major stakeholders, interacting at point-of-sale, participated series focus groups, interviews co-design. The research process informed mix, which aimed provide value all parties....
The process of reforming Hong Kong's higher education sector commenced in 2001, and the system moved into post-massification era. Within five years, post-secondary participation rate for 17–20 age cohort had increased to 66 per cent. This target was achieved much earlier than Government planned. More educational opportunities have been made available order help society cope with challenges knowledge-based economy. policy has drawn repeated criticism from media, students, pressure groups...
Purpose Consumer adoption of decentralized blockchain solutions, such as finance (DeFi) applications, has demonstrated considerable technological promise. However, to benefit from DeFi consumers must purchase and own cryptocurrencies, which is a potential obstacle adopting technology. This study employed push-pull-mooring model examine factors influencing individuals’ willingness use cryptocurrencies. In particular, how do push (i.e. diminishing value pricing problems), pull relative...