A5079358571- Digital Marketing and Social Media
- FinTech, Crowdfunding, Digital Finance
- Technology Adoption and User Behaviour
- Microfinance and Financial Inclusion
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Big Data and Business Intelligence
- Consumer Behavior in Brand Consumption and Identification
- Innovation Diffusion and Forecasting
- Forecasting Techniques and Applications
- Entrepreneurship Studies and Influences
- Digital Communication and Language
- AI in Service Interactions
- Sentiment Analysis and Opinion Mining
- Big Data Technologies and Applications
- Blockchain Technology Applications and Security
- Customer Service Quality and Loyalty
Texas State University
2020-2023
Texas Tech University
2017
Abstract Several studies have been conducted to determine the factors influencing online consumers adopt information embedded in electronic word of mouth (eWOM). The amount existing research and inconsistency certain conclusions need development an all‐encompassing model capable synthesizing previous findings. Thus, this meta‐analysis study synthesizes current on eWOM, which will aid reconciling results about variables impacting eWOM adoption consumers' behavioural intentions. This utilizes...
This paper focuses on examining IoT applications in marketing research and provides information how organizations utilize devices other new technologies such as artificial intelligence (AI), machine learning (ML), social media to promote various products services. Moreover, this study specifies the consistent use of results substantial organizational competitiveness. The also explains can be referred a component business analytics digital discusses challenges related introducing solutions....
Purpose Adopting a brand prominence perspective, this study aims to examine how textual and visual elements influence the success of crowdfunding campaigns for aftermarket offerings. Design/methodology/approach A Python-based Web scraper was used collect data from 620 offerings hosted on Kickstarter. The linguistic inquiry word count application programing interface then analyze aspects these campaigns. fixed effects regression model evaluate hypotheses. Findings Textual are positively...
This study aims to demonstrate how entrepreneurs should frame narratives on crowdfunding platforms launch successful entrepreneurial campaigns. Using empirical data from 701 technological gadget projects posted a website, Kickstarter, and drawing signaling theory, this paper investigates 1) substantive signals (i.e., creator experience backer support) affect success, 2) rhetorical positive negative framing) impact 3) moderate the effects of funding success The research questions are...