Research on the positive emotions that consumers develop toward brands is well-established in marketing literature. Studies negative consumer have been relatively new but growing. In this paper, we report findings from a systematic literature review one of these emotions, brand hate. We identify antecedents and possible consequences hate, comment strands come to define hate date, methodologies used examine relationships. offer conceptual model views as mediational influence outcomes....

The primary goal of this study was to investigate students’ perceptions how incorporating a technological tool into the classroom education, use video camera for recording as well discussing in-class group project presentations, influences their oral presentation, communication and career-related skills, learning motivations, overall course evaluations. research conducted with 82 students enrolled in an undergraduate marketing at private university Turkey. findings illustrated that evaluated...

It is salient to investigate how increase persuasiveness of donation campaign messages communicated on social media. The purpose this paper propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) temporal proximity enhances the charity messages. A convenience sample 120 adults in Izmir voluntarily participated study participants were randomly assigned one four experimental conditions. This research shows gain-framed...

Previous research demonstrates that customer experiences have significant impacts on brand perceptio ns, choices and other consumer behaviors.Yet, very little is known about the effects of brands in context social media.Therefore, this study examines roles initial purchase media marketing perceptions value.Results reveal previous experience with a brand's sites plays key role increasing consumers' favorable evaluations sites.However, it shown has no effect perceptions.Additionally, findings...

This study investigated the perceived effectiveness of pictorial warning labels on cigarette packages Turkish university students. In particular, impacts fear and disgust elicited by these were examined using smoking decision process model. A survey was conducted with 344 undergraduate students at a private in Izmir, third largest city Turkey. The findings showed differences levels evoked for each stage process, which turn led to labels. Thus, this underlines importance tailoring antismoking...

This research aims to compare the perceived effectiveness of teacher -led and student-led content management approaches embraced in a course Facebook page designed enhance traditional classroom learning. Eighty-five undergraduate marketing students voluntarily completed questionnaire composed two parts; depiction where both can share instructional contents, questions about learning effectiveness. The findings indicate that have more favorable evaluations approach sharing contents on Page...

Abstract The present study aims to investigate the effects of organizational culture and openness experience personality trait on work engagement in a collectivistic country context. A within-subject, vignette-based experiment was conducted compare clan hierarchy cultures among Turkish employees. Results indicated that both lead high engagement. However, mixed-design ANOVA results revealed type neither individually nor interacting with significant differences levels. coexistence companies...

Abstract This study examines the impact of risk framing (national security versus climate change) on attitude toward policy, negative affect and individual support for hard policy. A between-subject, vignettebased experiment was conducted. Results show that both change energy policies receive above-average evoke moderate levels affect. In addition, no statistically significant results were found between two policies. Moreover, towards policy predicts whereas has influence.

Appears in: INTED2017 Proceedings Publication year: 2017Pages: 7352-7355ISBN: 978-84-617-8491-2ISSN: 2340-1079doi: 10.21125/inted.2017.1700Conference name: 11th International Technology, Education and Development ConferenceDates: 6-8 March, 2017Location: Valencia, Spain

Appears in: INTED2018 Proceedings Publication year: 2018Pages: 9507-9512ISBN: 978-84-697-9480-7ISSN: 2340-1079doi: 10.21125/inted.2018.2362Conference name: 12th International Technology, Education and Development ConferenceDates: 5-7 March, 2018Location: Valencia, Spain

This study aims to explore sustainable development achievements and shortcomings of Azerbaijan since independence by examining sustainability impacts policies according the Four Capital Model. Secondary data was collected reviewing many sources including scholarly articles, reports from international organizations, pieces legislation, policy papers government publications recording progress on goals. In addition, primary conducting in-depth interviews with two policymakers private sector...