The study investigated the effect of food safety knowledge, trust and factors influencing organic purchase intention in 'new normal' COVID-19 pandemic. employed non-contrived cross-sectional methods. data was collected Malaysia using convenience sampling. A total 330 valid questionnaires were analyzed Structural Equation Modelling (SEM) PROCESS for hypothesis testing. revealed a significant relationship involving knowledge on personal attitude, perceived social pressure, autonomy. Moreover,...

Abstract Chetti or Peranakan Indian cuisine is a historical creolized minority ethnic of Malaysia that carries the gene country’s multi-ethnic sociocultural development. Its culinary heritage unique blend South Indian, Malay, and Nyonya cuisines. Despite its role in symbolizing Malaysia’s status as multicultural nation, little documented about cuisine. The fact population extremely small continually shrinking means future uncertain. In this context, paper aims to investigate younger...

This study offers insight into Malay festive cookery and its importance in the transmission of traditional food knowledge among younger generation. Respondents were observed four separate ethnographic investigations involving families. The results indicate that plays a significant role for generation to acquire about food. Thus, it is vital conserve practice preparing meal occasions ensure continuation culinary culture, customs, traditions.

This paper attempts to provide and insight into the modernization of Malay food ingredients within communities. Its approach is sociological, using qualitative method interview observation, inquiring usage modern in preparation dishes. Focusing on a small group consumers Puncak Alam, Selangor, findings indicate that motivation behind choosing save cooking time while improving nutrient intakes.

This paper attempts to provide and insight into the modernization of Malay food ingredients within communities. Its approach is sociological, using qualitative method interview observation, inquiring usage modern in preparation dishes. Focusing on a small group consumers Puncak Alam, Selangor, findings indicate that motivation behind choosing save cooking time while improving nutrient intakes.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK....

This research explores the potential of gastronomic tourism in Lake Toba region Indonesia, focusing on unique culinary identity and traditions Batak tribe. practices are firmly rooted local environmental conditions, with major traditional foods drinks such as Tuak, Na Niura, Mie Gomak having strong cultural values. Currently, has not become a leading destination. The purpose this study is to examine how factors affect cuisine beverages identify challenges opportunities promoting these assets...

Coffee shops have risen to become significant hubs for social interaction, productivity, and relaxation, carving out a prominent niche in contemporary urban culture. This ascent is highlighted by discernible global surge the demand coffee shops, phenomenon anticipated persist into foreseeable future. In response this trend, fostering unwavering allegiance specific brands has emerged as pivotal priority within industry. The rationale behind imperative lies fact that customers who cultivate...

Kerepek is a Malay traditional snack food made from unripened fruits or root vegetables consumed by the society for generations. However, with availability and wide selection of modern imported foreign foods in local market, there are concerns about continuity consumption among younger This study explores factors that important to young adults their decision consume kerepek. Data was collected through in-depth, semi-structured interviews Klang Valley, Malaysia. A total fifteen informants...