Heelye Park

ORCID: 0000-0002-4311-0352
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About
Contact & Profiles
Research Areas
  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Environmental Education and Sustainability
  • Environmental Sustainability in Business
  • Consumer Behavior in Brand Consumption and Identification
  • Social Media and Politics
  • Behavioral Health and Interventions
  • Customer Service Quality and Loyalty
  • Nonprofit Sector and Volunteering
  • Sports, Gender, and Society
  • Sport and Mega-Event Impacts
  • Halal products and consumer behavior
  • Religious Tourism and Spaces
  • Housing, Finance, and Neoliberalism
  • Consumer Retail Behavior Studies
  • Risk Management in Financial Firms
  • Sharing Economy and Platforms
  • Technology Adoption and User Behaviour
  • Gender, Labor, and Family Dynamics

Iowa State University
2018-2022

University of North Texas
2013

Given the importance of traveller reviews as sources travel-related information, source credibility is becoming an increasingly crucial issue in terms research and application. This study examines role self-disclosed personal profile information (PPI) cues context travellers' use online for trip planning purposes. The results show that perceived congruence between PPI, i.e. reviewer location travel interest, textual content review influences subjects' judgements reviewer's credibility....

10.1080/13032917.2013.820203 article EN Anatolia 2013-09-05

Purpose The purpose of this study is to examine the effects physical servicescape, social servicescape and age on gay consumers’ evaluations a LGBT advertisement bar bar. Design/methodology/approach A 2 × experimental design was used test with sample males in USA. Data were analyzed using ANCOVA bootstrapping mediation. Findings Results indicate statistically significant three-way interaction effect two independent variables bar’s perceived (lesbian/gay/bisexual/transgender)-friendliness....

10.1108/ijchm-12-2018-0999 article EN International Journal of Contemporary Hospitality Management 2019-07-15

Given the growing importance of social media (SM) for tourism promotions, present study examined a destination image model that includes SM as formation agents (IFAs) (autonomous, induced, and organic), cognitive (attractions support), affective image, distance moderator, grounded in construal level theory. With sample tourists (N = 699), structural equation modeling revealed each IFA group had different patterns effects shaping which turn influenced image. Latent moderated analysis showed...

10.1080/15313220.2022.2096177 article EN Journal of Teaching in Travel & Tourism 2022-07-03

Message framing is a persuasive tool for promoting sustainable behaviors across various contexts. This experimental study examined three-way interaction between framed messages and festival goers' self-efficacy: the belief in one's ability to perform course of action, commitment toward recycling goal program. Goal specificity construal level provide theoretical basis manipulation messages: abstract (vs. specific) why how to) recycle. A significant was found, suggesting that effect perceived...

10.3727/152599522x16419948694711 article EN Event Management 2022-06-28

Religious Freedom Laws (RFL), aimed at prohibiting laws that burden a person’s freedom of religion, have become source contention in the United States. Drawing on boycott literature, this article tested structural model involving five constructs: egregiousness, lesbian/gay/bisexual/transgender (LGBT) support, self-enhancement, boycott, and destination image. A three-path mediation was adopted to explore how tourist’s perception egregiousness against RFL leads decision via LGBT support...

10.1177/1938965518815659 article EN Cornell Hospitality Quarterly 2018-12-06
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