We use two approaches to solve the perspective-three-point (P3P) problem: algebraic approach and geometric approach. In approach, we Wu-Ritt's zero decomposition algorithm give a complete triangular for P3P equation system. This provides first analytical solution problem. also classification system, i.e., explicit criteria problem have one, two, three, four solutions. Combining solutions with criteria, provide an algorithm, CASSC, which may be used find robust numerical some pure number of...

Journal Article The Construction of Beauty: A Cross-Cultural Analysis Women's Magazine Advertising Get access Katherine Frith, Frith 1Katherine T. (EdD, University Massachusetts) is an associate professor in the School Communication and Information at Nanyang Technological University. Ping Shaw (PhD, Pennsylvania State University) Institute Communications Management, National Sun Yat-Sen Hong Cheng E. W. Scripps Journalism, Ohio Search for other works by this author on: Oxford Academic...

Purpose Sex appeal has been widely used in most countries. However, little is known about consumers' responses to sex advertising different cultures. The purpose of this paper examine the effect on ad and brand evaluation among Australian, Chinese US consumers. Design/methodology/approach adopted a three (Australia, China USA) × two (male or female model) (low high level appeal) between‐group factorial design. Findings consumers have significantly attitudes when exposed same ad. consumer...

This study proposes a theoretical model that provides segmentation method of publics based on their cognitive, affective, and behavioral responses toward corporate social advocacy (CSA). As one the initial efforts in building theory CSA public relations scholarship, segments consumers three outcome variables – boycott intention, purchase reputation. also incorporates consumer-company congruence, company-cause fit, consumer-cause issue involvement as antecedent variables. A survey 482 adult...

Building upon the theory of meaning transfer, this study examines how non-evaluative associations, negative (e.g. crazy) and positive brave), are transferred from celebrities to brands influence brand attitudes, when associated in different ways (co-branding vs. endorsement) awareness varies (lesser-known well-known brand). Additionally, reveal underlying mechanism transfer effect on tests a moderated mediation model, highlighting belief original as two serial mediators. Results an online...

This article, through content analysing a total of 572 Chinese magazine advertisements from 1982 and 1992, identifies ‘modernity’, ‘technology’ ‘quality’ as three predominant cultural values manifest in advertising over the past ten years. Although for imported products were found to be pace-setter these dominant values, their ‘leadership’ is being challenged by joint venture products.This study also gauges value changes advertising. Results indicate that while less frequently used 1992 are...

Considering advertising as a social actor and cultural artefact, this article analyses the gender roles portrayed in total of 667 Chinese US television commercials from 1996. Results show that both countries more men occupational women non‐occupational ones, depicted recreational activities decorative situations. was found to reinforce even stereotypes than its counterpart. Male models, for example, played relaxing often but family less commercials. Other major differences involved styles...

The Chinese government has been using various subsidies to encourage innovations by firms. This paper examines the allocation and impacts of innovation subsidies, data from China Employer Employee Survey (CEES). We find that are preferentially allocated state owned firms politically connected Of these two (state ownership political connection), connection is more important in determining allocation. also receive file patents, likely introduce new products, but do not necessarily patents...

Considering advertising as a social actor and cultural artefact, this article analyses the gender roles portrayed in total of 667 Chinese US television commercials from 1996. Results show that both countries more men occupational women non-occupational ones, depicted recreational activities decorative situations. was found to reinforce even stereotypes than its counterpart. Male models, for example, played relaxing open but family less often commercials. Other major differences involved...

The NBC television network, a subsidiary of the General Electric Company (GE), uses optimization-based sales systems to improve its revenues and productivity. GE's corporate research development center (CRD) developed these using operations management science techniques NBC's processes. These remove bottlenecks caused by manual plans, helping respond quickly client requests with plans that meet their requirements. also enable make most profitable use limited inventory valuable advertising...

To investigate boycott and buycott as responses to brand activism, this study adopted a 2 (consumer personal stance: consistent vs. inconsistent with the target company) × (magnitude of public support: stance congruent majority minority) (perceived credibility support information: high low) between-subjects experimental design. The findings suggested moderated mediation effect: Consumers tend (or boycott) company when their stances on sociopolitical issue are inconsistent) company's, such...

Terror Management Theory suggests that health messages can trigger mortality thoughts, influencing consumer behavior. Two studies were conducted to explore this salience effect in the context of travel marketing during a pandemic. Findings from Study 1 showed health-focused ads led more thoughts and increased intentions. Both low high levels these boosted intentions, while moderate deterred them. Drawing on Protection Motivation Theory, 2 examined roles trust destination perceived risk...

Based on Richard Pollay's concept that advertising is a “distorted mirror,” the author analyzed content of 483 Chinese television commercials in 1990 and 1995. Results show “modernity,” “technology,” “youth” predominate 1990s, dominance “quality” was superseded by “tradition” Symbolic values from both Eastern Western cultures occurred more frequently This change implies contemporary not only mirror” but “melting pot” cultural values. also indicate new law taking effect 1 February 1995 did...

Purpose Drawing on interdisciplinary insights from stakeholder theory, relationship management and organizational justice, the purpose of this paper is to examine corporate social responsibility (CSR) an internal relational perspective. Specifically, it examines effects CSR in overall as well discretionary, ethical, legal economic dimensions organization–employee relationships, respectively. The moderating role employees’ perceived CSR-culture fit these was also explored....

A content analysis of 1387 commercials broadcast in China and Hong Kong 1993 1998 was conducted using Cheng Schweitzer's framework cultural values. The five values that dominated Chinese television advertising were ‘modernity’, ‘family’, ‘tradition’, ‘technology’ ‘collectivism’. dominant ‘quality’, ‘effectiveness’, ‘economy’, ‘enjoyment’ ‘modernity’. used more western values, whereas eastern ones. symbolic while utilitarian pattern reflected volatile than commercials. use a two-way ANOVA...

Purpose This research was designed in order to explore the gender differences Chinese consumers’ responses sex appeal advertising. Design/methodology/approach Experiments were conducted at a university South China with total of 157 commerce students. Four advertisements, for same fictional brand but featuring different genders and levels appeal, tested experiments. Data analyses using t ‐tests ANOVA tests. Findings When comparing male female ads, it found that males females only differed...

With a survey of 600 U.S. employees, this study investigated the effect transparent leadership communication on employee engagement, from interpretivist approach, in context CEO activism. This examined employees’ perceived psychological needs (i.e., autonomy, competence, and relatedness) as mediators. Results showed that is positively associated with needs. In turn, mediate impact information sharing activism participation intentions campaign. Ultimately, discussed theoretical managerial...

Capturing a unique moment within particularly volatile political climate where various issues such as change, immigration, and healthcare are increasingly polarized, this survey examines the factors driving publics’ engagement in disengagement from communication on controversial sociopolitical issues. It applies expands situational theory of problem solving (STOPS) by integrating theoretical insights literature information omission avoidance. Results not only support applicability STOPS...

Based on a statewide telephone survey before the 2004 presidential election, this study probes Ohioans' attention to and perception of campaign advertising perceived effects those negative political ads. Citizens in "battleground" state had very high level awareness advertising, characterizing it as more than past. Self-reported measured use local national television news were related negativity. Evidence third-person effect regarding specific type was found. However, moderated by candidate choice.