Purpose This study aims to identify the intention purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by acculturation effect. Design/methodology/approach A structured close-ended questionnaire was used gather data through random distribution of 397 from Alumni network several private higher education institutions Malaysia. Findings The collected analyzed structural equation modelling technique using partial least squares with SmartPLS 3.0. result indicated that...

An organisation should be concerned with more than just profit; it also the social interests and welfare of surrounding community. In order to ensure that society is always safeguarded, government places a greater emphasis on corporate responsibility within business sector. Good only possible in conjunction strategic management. This study investigated consistency previous researchers’ literature reviews A total 132 Scopus articles were selected for this study, article information was...

Household waste and the exploitation of environment are among alarming unsustainable consumption patterns that harmful to ecosystem. Hence, this study aims determine factors influencing recycling behavior by extending theory planned (TPB) an analysis how practices fostered citizens sustainable development goals (SDG) upheld. The extended TPB model includes moral norms, convenience, cost recycling. A total 170 responses were received via purposive sampling technique. research was analyzed...

The rapid technological advancement nowadays has a wide-ranging impact on almost all industries. Artificial intelligence (AI) is one of the technologies that received much attention and been used widely, including in public health sector. In this light, medical practitioners are anticipating changes brought by AI technology This study focused thoroughly discussing relationship context health. discussion shows giving lot positive potential to However, despite abundant promise, also not...

Understanding and recognising environmentally-friendly behaviour are vital in achieving the Sustainability Development Goals driving economy for countries producers of goods. Nevertheless, various stakeholders have expressed concern about existing green gap, which greatly hinders their marketing efforts. This situation persists as mainstream research investigates people’s purchasing intentions, under notion that intention to perform a specific would generally predict actual behaviour. The...

Purpose This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of Muslim-friendly homestay business in Malaysia help identify recommend practical strategies capitalize on strengths potentials while overcoming current shortcomings threats. Design/methodology/approach The owner operators Sabah, Malaysia, were subject a series focus groups expert opinion interviews. data was transcribed, then variables categorized into four SWOT categories using content thematic...

There has been a significant increase in the quantity and quality of international export marketing research with respect to effective solutions toward performance. However, an investigation on impact strategy performance single industry is lacking. In addition, influence environmental factors moderate relationship between received little agreement. This aims investigate Malaysian wooden furniture as well moderating role Personal, mail, phone interview methods were used measure strategy,...

This study addressed the issue of young Malaysian consumers' intention to imitate Korean celebrities' endorsement in advertisements.The researchers specifically focused on impact celebrity characteristics and consumer's individual latter's attitude towards imitating endorsements imitate.602 consumers Klang Valley participated this study.The results pointed namely attractiveness trustworthiness as directly indirectly significant, whilst credibility expertise were not significant predictors...

This study examines the relationship between market orientation and new product performance in Malaysian property industry. The also investigates whether mediating factor of advantage strengthens performance. 88 products from 22 companies (14.87%) out 148 Sabah Malaysia participated study. findings show that directly influenced industry while proves to strengthen has highlighted practically importance preferences introducing a project or product. To literature, supported previous studies on...

In this paper, we examine the impact of self-brand congruity and entertainment factors in influencing brandattitude among gamers on advergame. The role brand attitude mediating relationship between self-brandcongruity purchase intention is also examined. By using structural equation modelling(SEM), results show that influenced purchaseintention As expected, plays a crucial betweenself-brand intention. This study suggests some implications anddirections for future research.

The purpose of this study is to examine the relationship between belief factors, consumers’ attitude, and behavioral intention toward print advertising. This also explores mediating role attitude on factors intention. six are product information, social image, hedonic/pleasure, irritation, personalization, credibility. finds that credibility have positive influences results reveal has influence Moreover, mediation analysis indicate been significant in target population for was those...

The present paper empirically examines consumer attitude and behavioral intention structures in social media context, particularly focusing on Gen Ys who are the world’s largest population group. Three antecedent factors (i.e. perceived relevance, value credibility) were closely examined for their influences towards product placement (App) purchase intention. App was proposed to serve as a mediator between these mediation results indicated that relevancy credibility affect two ways: directly...

<p>Retirement forces older workers to disconnect with their previous behavioural patterns and economic position. Transition adjustment from working life retirement places great psychological pressure financial distress on workers, especially those dependent children. Bridge employment provides a solution for continue after while transitioning into slowly smoothly. As losing the job role has significant impact well-being of retirees, engaging in bridge helps fulfil important functions...

The new and creative marketing strategies came into existence to attract consumers towards the brand by agencies. One of these innovative tools is mobile advergame which observed as an attractive tactic enhance product awareness. present study aims identify use a communication tool in Malaysia. A total 366Malaysian gamers were taken consideration respondents this study. structured online based questionnaire wasdesigned for self-brand congruity measurement was adopted measure association...

The prevailing trend of Korean Pop culture, Hallyu, has spread rapidly to Asian countries such Malaysia, Japan, China, Indonesia, Thailand, Vietnam and Taiwan. influenced culture further reached other as the Middle East, Europe America. As result, dramas, fashions, music becoming a hot in nations. study examines relationship between celebrity audience characteristics on TV drama satisfaction repeats watch intention. A total 596 young Malaysian consumers participated this study....

This research compared two role-playing games developed by South Korean-based company which is Netmarble Games. These were selected based on their number of downloads among iOs mobile users. The Heuristic Evaluation method was to study this 3 categories are Mobility, Usability and Gameplay. In conclusion, has presented evaluation these 2 playability heuristic have identified key areas be improved game designers.

Electronic banking (or e-banking) has experienced an exponential growth in Malaysia the recent years. It transforms traditional services and leads to a huge shift global marketing practices. Despite its popularity, many consumers still doubt about efficiency effectiveness. This paper aims examine how young consumers, especially Generation Y, perceive e-banking security based on their perceived regulatory related issues, protected transaction, adequate mechanism service quality. The results...

The new and creative marketing strategies came into existence to attract consumers towards the brand by agencies.One of these innovative tools is mobile advergame which observed as an attractive tactic enhance product awareness.The present study aims identify use a communication tool in Malaysia.A total 366 Malaysian gamers were taken consideration respondents this study.A structured online based questionnaire was designed for self-brand congruity measurement adopted measure association...

This paper aims to discuss the concept of advergames and its benefits from marketing perspectives also future potential advergames. It suggests that communication by using games, as a medium will result into more effective strategy brand developer. The concepts types were both discussed. Then, advantages disadvantages explained how differs compared other media. Finally, prospects would give opportunities practitioner completes discussion this paper.

Introduction“Chinese government warns of Korean drama dangers as Descendants the Sun hits 440 million views on online video platform iQiyi” (The Star Newspaper, 2016, March 14)“SBS Doctors becomes highest rated across all channels in Malaysia ...rating to-date (episode 8) is 93% higher than average PPali PPali…also 1.5 times against ONE prime time rating” (Hellokpop website, July 26)“Scarlet Heart being named top-rated and no.1 South series Singapore Malaysia. It has also...