Online sponsored search advertising has emerged as the dominant online format largely because of their pay-for-performance nature, wherein expenditures are closely tied to outcomes. While substantially reduces wastage incurred by advertisers compared traditional pay-per-exposure formats, reduction such also carries risk reducing signaling properties advertising. Lacking a separating equilibrium, low-quality firms in these markets may be able mimic strategies high-quality firms. This study...

Practice- and Policy-Oriented Abstract

Abstract An important task for managers in information technology (IT) service settings is the judgment of performance. The complex and intangible nature IT services, however, renders this especially difficult. We use a sample 85 outsourced software development projects to test presence "input bias," which defined as systematic misuse nondiagnostic input forming managerial judgments outcomes. outcome we examine process diagnostic inputs are given by objective performance metrics based on...

Online sponsored search advertising has emerged as the dominant online format largely due to their "pay-for-performance" nature, wherein expenditures are closely tied outcomes. While pay-for-performance substantially reduces "wastage" incurred by advertisers compared traditional "pay-per-exposure" formats, reduction of such wastage also carries risk reducing signaling properties advertising. Lacking a separating equilibrium, low quality firms in these markets may be able mimic strategies...

Online sponsored search advertising has grown to become the dominant form of online with last few years, Yahoo! and Google being leading market providers. While firms bid for better placement in listing results on both these markets, have traditionally employed different mechanisms determine advertisements. Using data from this study compares relative performance markets also examines whether intervention by intermediary impacts outcomes markets. Our preliminary analysis uncovers interesting...

This study seeks to examine how different types of information – product-related and price-related provided by retailers impact purchase-related outcomes for consumers belonging states shopping. Using mixture-modeling techniques on clickstream data obtained from a large online durable goods retailer, we find that three-state model comprised directed shoppers, deliberating researchers browsers, best describes the latent differences across customers. In examining impacts purchase outcomes,...

With the decentralization of information and democratization expertise brought about by growth Web, consumers now have access to a plethora on various aspects their purchase process. This study seeks examine whether such decentralized online substitutes or complements traditional centralized sources information. Specifically, we how increased alters salience value conventional quality signaling mechanisms as certification for consumers. We draw upon unique extensive dataset who obtained...