Purpose Drawing on the burgeoning proactive market orientation literature and its role within organizational learning‐performance thesis, aim of this aricle is to investigate further nomological network. Design/methodology/approach The article adopts a knowledge diffusion approach examine effect learning (a second‐order construct composed acquisition, information distribution, interpretation, memory) both (reactive) strategic proactiveness. Thereafter, it identifies pattern direct...

Purpose Firms face high velocity conditions today that render product market strategies increasingly temporal. Strategic flexibility is critical for enabling rapid adaptation to a changing environment. At the same time, managerial commitment product‐market strategy signifies extent which manager comprehends and supports reflects necessary sense of ownership any chosen strategy. The purpose this paper, then, examine strategically ambidextrous firms through twin lenses determine whether...

We employ bibliometric techniques to map the intellectual foundations, patterns, interdependence, and chronological development of research themes within knowledge innovation literature. Specifically we: measure temporal this literature; identify sub-themes underlying published output examine residual impact each extant research; and, we illustrate extent independence interdependence among identified themes. analyse a census articles (n > 4,500) during 1992-2012 in business management...

Abstract The formulation of strategic plans within the real options framework promotes flexibility and provides an answer to critics conventional planning who argue that deterministic inflexible nature process might leave managers ill‐prepared cope with uncertainty. Although merits adopting as a way thinking on theoretical level are well documented, little, if any, guidance is given how proposed can actually be put into action by management produce more flexible plans. This paper attempts...

In this paper, we take a dynamic capability perspective to investigate how firms can effectively benefit from supporting networks when searching for new opportunities in industry events. Our investigation suggests that deliberate investments building partner-specific absorptive capacity with hosting organizations significantly shape the are able sense. We found, however, effect is fully mediated by firms' organizational self-awareness terms of internal resource cognition and external market...

This article addresses how core tourism research has influenced other cognate disciplines through the diffusion of its knowledge structure and when, in future, this diffused might evolve terms expansion contraction. Study 1 analyses 4,753 articles, revealing seven clusters that represent discipline. The study then determines influences by identifying 14 from 38,657 articles representing research. Diffusion is assessed within among structures. 2 forecasts when to what extent citation...

This study investigates how market challenge and strategic orientation effect the development of innovations in International Joint Ventures (IJVs). In our study, we look at two components orientation, 1) which focuses on customer competitor, 2) learning is further divided into articulated goals commitment-to-learning. We estimate a structural equation model using survey data collected from 199 IJVs South Korea. found that only positively has significant influence but not commitment-to-...

This study investigates how technological and non-technological innovations in International Joint Ventures (IJVs) are influenced by market orientation learning dimensions. Our conceptualisation draws on an integrative perspective which acknowledges the centrality of organizational marketing as driving forces behind IJV formation, collaboration innovation performance. Based this, we estimate a structural equation model using survey data from 199 Korean IJVs. Results indicate that shared...

A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual international services research; (ii) examining contribution marketing to broader research disciplines; and, (iii) estimating forecasting trends for most promising directions.