A5063004276- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Media Influence and Health
- Sentiment Analysis and Opinion Mining
- Technology Adoption and User Behaviour
- Impact of Technology on Adolescents
- Consumer Retail Behavior Studies
- Corporate Identity and Reputation
- Gender, Feminism, and Media
- Educational Games and Gamification
- Corporate Social Responsibility Reporting
University of Minnesota System
2024
University of Minnesota
2022
Drawing upon JUUL's CSR campaign cases that were intended to rebuild people's trust during its vaping crisis, this study examined the effects of e-cigarette company's and CA messages on consumers' responses. Applying Persuasion Knowledge Model, also investigated how existing beliefs about industry (i.e., topic knowledge) specific companies agent influenced their evaluation messages. An online experiment (N = 275) showed more likely generate positive consumer attitudes toward company product,...
This article examined advertising research topics categorized by connections and tensions between central actors in the ecosystem (advertising industry advertisers) other key actors. From a bibliometric analysis of original articles published top three journals during past 20 years, topical areas were identified where has been lacking. These included: (1) issues at connection industry/advertisers non-government regulatory/watchdog organizations; (2) government; (3) macro-environment issues,...
While previous studies showed that persuasive games can have positive effects on attitudes and behavioral intentions, little is known about the underlying processes cause these effects. This study investigates immersion involvement in order to provide a better understanding of games. We conducted an experiment with 152 college students which participants either played game or watched playback game. Our results affective ludic mediated relationship between interactivity (gameplay vs....