A5034346910- Advertising and Communication Studies
- Media and Digital Communication
- Journalism and Media Studies
- Communication and COVID-19 Impact
- Organizational Management and Innovation
- Media, Journalism, and Communication History
- Media, Gender, and Advertising
- Digital Marketing and Social Media
- Cinema History and Criticism
- Photographic and Visual Arts
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Social Media and Politics
- Health and Lifestyle Studies
- Literature, Culture, and Aesthetics
- Architecture, Art, Education
- Business, Innovation, and Economy
- Impact of Technology on Adolescents
- Cultural and political discourse analysis
- Logistics and Transportation Systems
- Educational Technology in Learning
- Employment, Labor, and Gender Studies
- Radio, Podcasts, and Digital Media
- Anorectal Disease Treatments and Outcomes
- Wine Industry and Tourism
Universidad de Sevilla
2012-2023
Universidad de Cádiz
2023
University of California, Los Angeles
2021
Universidad Complutense de Madrid
2017-2021
University of Pamplona
2004
Hospital Virgen del Camino
1998-2002
Universidad Publica de Navarra
1998
Aberystwyth University
1995
University of Wales
1995
Los Angeles County Department of Mental Health
1981
Purpose Organizational happiness has received exponential attention in recent years. To offer an over-view for future research gap, this article produces a comprehensive review by combining bibliometric analysis and interviews to key authors the field. The main objective of paper is show state regarding environment management organizations: evolution scientific activity, current trends authorship, topics setting agenda. Design/methodology/approach methodological process focuses on mixed...
El marketing sensorial comprende una serie de decisiones estratégicas dirigidas a la estimulación los sentidos en el público. Cuando estas se toman sobre propio punto venta, público logra experiencia completa que le acerca más aún al producto frente sitúa, fomentando este modo su compra final. Por ello, establecimientos emplean manera adecuada tipo técnicas consiguen consolidar altamente satisfactoria apuntando nivel subconsciente sentidos. No obstante, deben tener cuenta consideraciones...
The growing number of children who are obese or overweight in certain countries geographical areas is a fact, as evidenced by the continuous studies and reports on subject, endorsed carried out World Health Organisation independent research. In this context, food beverage advertising can contribute to this. main objective research evaluate compliance with Food Drink Advertising Code for Children (PAOS Code) Spain its relationship nutritional habits television, specifically channels aimed at...
Las agencias publicitarias se ven afectadas por la necesidad de adaptarse a un fenómeno comercial que encuentra presente en gran parte las acciones comunicación llevadas cabo redes sociales digitales grandes marcas, esto es, el influencer. Este perfil presenta como nuevo líder opinión muy interesante para marcas cuales aprovechan liderazgo estas microcelebrities atraer nuevos consumidores. A través veintiuna entrevistas profundidad españolas y panel Delphi quince expertos, constata dominio...
Eating Disorders (ED) and obesity are a pandemic in developed developing societies. In 2018, Spanish Ministry of Health Consumption reported data on (15%) ED (12%). Spain thus ranks fifth among European countries childhood obesity, with the highest incidence 6–12-year-age group. Many studies point to media as one contributing elements this growth. sense, it should be noted that children exposed an average 9000 television commercials per year vast majority these for food beverage products...
Strategic and tactical factors come into play in shop competitiveness where, addition to the products sold, other marketing mix variables must also be considered. There are subjective factors, such as perceptions through senses. This became even more important when, a result of COVID-19 crisis forced closure certain establishments with physical sales, it was necessary increase profitability efficiency. The aim this study determine exact role sensory efficiency profitability, based on guiding...
Purpose The purpose of this study is to understand the perception and purchase intentions Spanish consumers towards sustainable fashion see if can guide marketing strategy for fashion. Design/methodology/approach A mixed methodology has been designed test categories: knowledge, environmental concern, product-related features social influence. Findings results suggest that some implications advice on sustainability could help companies develop consumers. Originality/value originality lies in...
No siempre se compra de forma racional siendo muchas las ocasiones en que los consumidores dejan llevar por emociones, sentidos. En este escenario aparece el concepto marketing sensorial, responde a la estimulación sentidos para intentar incrementar rentabilidad establecimientos comerciales. caso del retail hace uso distintos colores identificar secciones, música aumentar tiempo permanencia un espacio; potencia olor agradable evocar ambiente envolvente o dar probar producto y, modo, darlo...
In a context in which the audience is considered to be addicted their mobile and multi-screen devices, combination between instant messaging, television, social networks very interesting regarding interaction participation with content. This effect also driven by television itself, has begun strategically introduce within content itself give prominence audience. Television enjoying moment of splendor that full opportunities for new businesses. It great interest analyze study level millennial...
The challenges imposed by the global development agenda imply reflecting on role and contribution of political parties to processes in online environment. Social networks have been characterised as a part strategies campaigns, it allows leaders establish bidirectional communication with citizens. In this context, present study aims empirically explore leading Spanish formations' publications from social marketing perspective. way, will be possible verify how issues related Sustainable...
Introducción: Los influencers están adquiriendo cada vez más protagonismo en redes sociales como Instagram. Con millones de seguidores, estos nuevos prescriptores suelen recomendar y publicitar ciertos productos, entre ellos medicamentos. Objetivos: Este texto pretende señalar los riesgos que puede entrañar la recomendación un medicamento por parte influencer. Metodología: Para ello, se emplea análisis cualitativo caso real el influencer Paula Gonu recomienda las toallitas Eridosis...
(1) Background: the present research addresses sensory marketing to check its possible potential in making consumer shopping experience physical points of sale more sustainable and efficient, both for buyers selling company. (2) Aims: main purpose this study is whether, by applying merchandising techniques a shop, business can be economically profitable and, thus, make it sustainable. The objective is, therefore, find out how consumers respond different communication strategies an...
Introducción: Momentos convulsos y de cambio definen el contexto político catalán. El tema la independencia monopoliza cobertura mediática España Centro Investigaciones Sociológicas (CIS) constata un aumento sin precedentes preocupación ciudadana (2017). Metodología: Se analiza hibridación entre agendas (política, pública) a partir una muestra específica 526 tweets candidatos independentistas constitucionalistas, 107 portadas prensa 4 informes del CIS, con objeto conocer equivalencia temas...
Los avances tecnológicos provocan un desafío para los formatos publicitarios tradicionales que presentan cierta dificultad a la hora desconectar con el público. La sobreexposición publicitaria provoca canales promocionales pierdan su eficacia y esfuerzos de comunicación se dirijan hacia búsqueda nuevos alcanzar consumidores modo no intrusivo como es escenario del social media. En este contexto, punto partida, cobra fuerza figura influencer, una herramienta estratégica viene siendo utilizada...
Nowadays, social networks play a central role in communication media. In this scenario, analysing the gender awareness fostered by influencers is crucial. The research explores female representation portrayed eight Spanish who address approach from graphic communication. All of them are women illustrators, cover topics related to gender, and use similar strategies. methodology includes three complementary techniques: first, desktop study compare illustrators’ profiles; second, content...
The relationship between brands and social marketing is not something new for brand managers; it from the concept of happiness management (Ravina-Ripoll et al., 2020). Starting a situation tension characterized by anxieties vital desires society, based on binomial allows building that manage to absorb reflect culture around them (Heding 2009), becoming containers identity myths take advantage advertising develop attractive messages their audiences. Based this approach, devised Holt (2004),...
Desde la perspectiva del consumidor responsable se considera que parte sistema de gestión y consumo moda denominada fast fashion tiene como impulso un cierto sentimiento felicidad conseguido a través cultura objeto. Sin embargo, empieza evidenciarse esta industria está enfrentándose tiranía fashion, pudiéndose considerar este irreal. La nueva tendencia las marcas pasa por impulsar marketing volcado hacia más ético selectivo, siente lo hace feliz. El objetivo estudio es conocer percepción los...
La estructura de la producción audiovisual en Andalucía es compleja, particular composición del tejido empresarial sistema televisivo comunidad autónoma, tanto cuanto depende, gran medida, televisión pública, Canal Sur Televisión. El objetivo este estudio hacer una aproximación a realidad las productoras audiovisuales especializadas para averiguar si pública andaluza viene cumpliendo su función servicio público y, sobre todo, matriz generadora industrial y regional. metodología parte enfoque...
Según indican los barómetros del Centro de Investigaciones Sociológicas (CIS, 2019), la corrupción es una las principales preocupaciones ciudadanas; sin embargo, no ocupa un lugar prioritario en el discurso líderes políticos redes sociales, aunque actúa como mecanismo para incrementar polarización, especialmente periodos electorales. Son objetivos estudio analizar tratamiento político Twitter, identificar estrategias candidatos, y constatar opinión ciudadana sobre necesidad políticas...
According to data from the Spanish Association of Advertising Agencies, 90% management positions in communication companies are occupied by men. However, percentage women studying degrees universities, and specifically bachelor’s master’s advertising public relations, is higher than that male students. This study evaluates gender perspective taught relations Spain, determine whether society demands this female vision communication, PR, institutional corporate activity. Furthermore, it...
<p class="0abstract"><strong>—</strong> In these days of online commerce, we need to know the real behavior consumers in physical stores: points sale must anticipate purchasing decisions order be able offer best buying experience as well tailor marketing variables specific needs each consumer. This is where retail intelligence emerges, especially textile industry, a potential technology that makes use extremely large data sets (“big data”) engage customers better increase...