To promote prosocial concerns and call attention to social problems, public service advertising practitioners are increasingly trying involve laypeople in creating delivering persuasive campaign messages. An emerging media channel for these efforts is websites that feature user-generated content (UGC), particularly the video-sharing website YouTube. However, despite this trend, little known about extent which a announcement (PSA) video will be more effective depending on who produced it....

Using a cross-sectional survey (N = 1,225), this study examines the psychological well-being (stress, anxiety, depression), life satisfaction, supportive parent communication, and likelihood to seek mental emotional support from different sources between FGCSs non-FGCSs during early period of COVID-19 pandemic. Results show that while report similar levels stress depression, have higher anxiety lower satisfaction communication than non-FGCSs. Although is negatively associated with stress,...

Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and popularity 94% consumers bought this after viewing site). The claim appeared enhance quality perception, particularly among highly risk-averse consumers, purchase intention. We attribute these findings signaling effect bandwagon claim. On other hand, exerted no influence: low message credibility lack psychological reactance are deemed be...

Drawing on the impression management theory, this study examined effect of online media platforms, social network sites (SNSs) versus non-SNSs, intention to join a cause. The experimental discovered that SNS was more effective in increasing cause than non-SNS. findings also demonstrated mediating role perceived visibility joining and moderating public self-consciousness effect. Further, self-cause image congruence positively influenced cause, while it did not moderate platforms.

This research investigates the dynamic effectiveness of brand anthropomorphism in environmental corporate social responsibility (CSR) advertising. Using two experiments, it reveals greater intentions consumers for environment-friendly purchases with presence (vs. absence) (Study 1) and local global brand) 2) CSR. In both studies, psychological closeness feel from anthropomorphism, specifically serves as a mediator, particularly when these anthropomorphic appeals are paired hand-written...

Blowflies, especially species belonging to the subfamily Luciliinae, are first insects lay eggs on corpses in Korea. Fast and accurate identification has been a key task for forensic entomologists. Because conventional morphologic methods have many limitations with respect practice, molecular proposed identify fly of importance. To this end, authors amplified sequenced full length cytochrome c oxidase subunit I (COI) gene Luciliinae collected The results showed COI sequences instrumental...

Benign convulsions with gastroenteritis (CwG) are defined as afebrile accompanying symptoms of without evidence laboratory derangement. Although the main pathogen has been known rotavirus, since introduction rotavirus vaccine, associated viruses CwG may have changed. Thus, we evaluated viral association for patients admitting recent 2.5 years.All hospitalized between November 2012 and May 2015 were included in our study. Stool specimens tested reverse transcription polymerase chain reaction...

Tobacco studies indicate that health-related information in cigarette advertising leads consumers to underestimate the detrimental health effects of smoking and contributes their smoking-related perceptions, beliefs, attitudes. This study examined frequencies kinds implicit across five distinct eras covering years 1954–2003. Analysis 1,135 advertisements collected through multistage probability sampling three popular consumer magazines found level (i.e., "light" cigarette, pack color, verbal...

Calliphorinae fly species are important indicators of the postmortem interval especially during early spring and late fall in Korea. Although nucleotide sequences various available, there has been no research on cytochrome c oxidase subunit I (COI) Korean flies. Here, we report full-length COI gene four collected Korea (five individuals Calliphora vicina, five lata, Triceratopyga calliphoroides three Aldrichina grahami). Each was amplified by polymerase chain reaction directly sequenced...

Perceived effectiveness (PE) has been studied as an important antecedent of persuasion. But judgments PE may vary its persuasive impact depending on whom people think about message referents. This study explores judgment for both self and different others well their independent roles in the persuasion process. Theoretical rationales are drawn from third-person effect contingent concepts regarding perceived media effects. A was conducted among 355 participants who evaluated two child abuse...

Drawing on the theoretical framework of consumer inferences marketer motives, we explore responses to different types product recommendation provided by an e-commerce website (i.e. systems, RS). The findings demonstrate that RS for alternative brands only are most likely lead inference a consumer-serving motive, followed both and additional products, products only. In turn, motive has positive influence attitude towards website. However, firm-serving does not mediate effect type Further,...

Abstract Although Gen Z consumers show greater concern about sustainability than other generational cohorts, specific investigations into their sustainable consumption regarding perceptions towards nature are relatively understudied. To address this gap, research examines the way view and engage in consumption. Through a cross‐sectional survey U.S., study finds that individual tendency to anthropomorphize contributes shaping psychological closeness nature. Furthermore, anthropomorphism...

To analyse the antioxidant and antidiabetic activities of Rehmannia glutinosa tuberous roots, extracts with nine different solvents were investigated.Antioxidant activity was measured two methods, 2,2-diphenyl-1-picrylhydrazyl (DPPH) free radical scavenging reducing power.Each extract exhibited a dose-dependent action against DPPH power, but diverse activities.To determine activity, we α-glucosidase inhibitory capacity each extract.We found that 10 µg/ml 60% MeOH or 80% inhibited more than...

Leaves from Camellia sienensis are a popular natural source of various beverage worldwide, and contain caffeine polyphenols derived catechin analogues. In the current study, (CAF, 1) three tea including (−)-epigallocatechin 3-O-gallate (EGCg, 2), (−)-gallocatechin (GCg, 3), (−)-epicatechin (ECg, 4) were isolated purified by flow-rate gradient high-performance countercurrent chromatography (HPCCC) using two-phase solvent system composed n-hexane–ethyl acetate–methanol–water (1:9:1:9, v/v)....

In Korea, typhoid fever is a rare disease due to improved living standards. However, remains major burden in developing countries and regions, such as India Southeast Asia. this study, we isolated Salmonella Typhi ( S . Typhi) from eight patients with who were travelers returning India. The strains characterized by antimicrobial susceptibility profiling whole-genome sequencing (WGS) analysis. All resistant nalidixic acid azithromycin. Among them, four isolates highly ciprofloxacin (MIC ≥32...

In this research, we investigate consumer responses to personalized advertising on social media by employing the theory of psychological ownership. We conducted two online experiments Instagram and Facebook with MTurk samples from college students, respectively. Study 1 reveals adverse effects personalization activating perception ownership, relevance, positive attitudes toward advertising, behavioral intention. The negative impacts attitude intention are mediated sequential ownership...

Abstract This study tests the processes through which child abuse public service announcements (PSAs) are effective. The proposed model builds upon persuasion mediation of Dillard and Peck (2000 Dillard, J. P. Peck, E. 2000. Affect persuasion: Emotional responses to announcements. Communication Research, 27: 461–495. [Crossref], [Web Science ®] , [Google Scholar]), integrates emotional response perceived effectiveness as antecedents issue attitudes behavioral intention. tested mediating role...

Salmonella enterica serotype Kentucky ST198 (S. Kentucky) is frequently associated with human infections and has been identified in travellers to North Africa, South Asia, Europe, America. The antimicrobial resistance of this multiple drugs, including ciprofloxacin (CIP), a growing concern. However, little information available regarding the occurrence characterization S. Korea. To investigate characteristics possible origin these infections, we characterized highly CIP-resistant isolates...

Antioxidant and α-glucosidase inhibitory activities as well luteolin contents were analysed in extracts of Chrysanthemum morifolium Ramat (CM), which is a traditional medicinal plant an important oriental herbal medicine for the treatment eye diseases China Japan. In this study, results show that maximum solvent extract yield (35.5%) concentration (1.34 �g/ml) achieved methanol extract. addition, 60% CM exhibited high scavenging against 1,1-diphenyl-2-picrylhydrazyl (DPPH) radical...

This study examines frequencies and types of promotion techniques featured in five decades cigarette advertising relative to major smoking eras. Analysis 1,133 advertisements collected through multistage sampling 1954 2003 issues three youth-oriented magazines found that 7.6% the analyzed ads at least one technique. Across eras proportion steadily increased from 1.6% "pre-broadcast ban era" 10.9% "the pre-Master Settlement Agreement (MSA) 9% "post-MSA era." The use sponsorships/events for...

Purpose Corporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than CSR shared themselves. This particularly true when about with stigma inherent business practices. study examines publicity of stigmatized industries from journalism lens. Design/methodology/approach A content analysis was conducted stories 2019 to 2020 USA newspapers (n = 348). Findings Results this showed...

Drawing upon the Persuasion Knowledge Model, this study investigates boundary conditions and psychological mechanisms aimed at enhancing effectiveness of corporate social responsibility (CSR) advertising when conveyed by media influencers (SMI) targeting Generation Z consumers. To end, two experiments were conducted to examine interaction impacts disclosure prominence (implicit vs. explicit), endorsement type (brand CSR), perceived similarity on online behavioral intentions, mediated...