Yang JianZhou

ORCID: 0000-0003-0857-3033
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About
Contact & Profiles
Research Areas
  • Digital Marketing and Social Media
  • Agricultural Economics and Practices
  • Advanced Decision-Making Techniques
  • Logistics and Infrastructure Analysis
  • Digital Communication and Language
  • Technology Adoption and User Behaviour
  • Forest, Soil, and Plant Ecology in China
  • Global Trade and Competitiveness
  • Consumer Behavior in Brand Consumption and Identification
  • Marketing and Advertising Strategies
  • Business Strategies and Innovation
  • E-commerce and Technology Innovations
  • Forest Management and Policy
  • Innovation and Socioeconomic Development
  • Collaboration in agile enterprises
  • Product Development and Customization
  • Culinary Culture and Tourism
  • Outsourcing and Supply Chain Management
  • Advanced Technologies in Various Fields
  • Land Use and Ecosystem Services
  • Advanced Computational Techniques and Applications
  • Evaluation Methods in Various Fields
  • Nutrition, Health and Food Behavior
  • Environmental Quality and Pollution
  • Quality and Supply Management

Fujian Agriculture and Forestry University
2002-2023

University of Sargodha
2016

Minjiang University
2013

Hainan Tropical Ocean University
2012

Fujian and Taiwan has shared a strong cross-strait agricultural relation, the government is keen to further strengthen trade between two. There been substantial growth in with goods that increased more than $ 2.7 billion 2013 for year-on-year of 70%. This study adopted secondary data collection method obtain information research. The research was mainly qualitative acquire in-depth on matter under study. findings showed help e-commerce both have benefited low transaction costs efficient...

10.2139/ssrn.2796829 article EN SSRN Electronic Journal 2015-01-01

Brand Prototype is the general knowledge of consumers about a major brand, which reflects consumer expectation How should brand. Tea regional characteristic agricultural product with natural endowment, historical and cultural characteristics. Origin element an important part tea brand marketing, therefore, to cultivate high-end pay attention origin elements. Besides enterprise building, cultivation compromises elements such as country image, ecological conditions, heritage, customs etc....

10.12783/dtem/eced2017/9916 article EN DEStech Transactions on Economics Business and Management 2017-05-22

Increasing consumer motivation to pursue online reviews and information has recently become a potential area of study. Perusing the literature reviews, it is fairly evident that disseminating largely depends on innovativeness interpretative caliber writers. Individuals are involved in electronic word mouth communication may have high ambitions realize needs requirements community. Different consumers different concerns such as helping company, obtaining social benefits, communicating...

10.1109/cci.2016.7778972 article EN 2016-10-01
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