A5010459600- Child Development and Digital Technology
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Obesity, Physical Activity, Diet
- Educational Methods and Media Use
- Consumer Attitudes and Food Labeling
- Impact of Technology on Adolescents
- Business Strategies and Innovation
- Reading and Literacy Development
- Eating Disorders and Behaviors
- Economic and Environmental Valuation
- Urban Green Space and Health
- Behavioral Health and Interventions
- Language, Discourse, Communication Strategies
- Hearing Impairment and Communication
- Digital Communication and Language
- Technology Adoption and User Behaviour
- Media, Gender, and Advertising
- Action Observation and Synchronization
- Multisensory perception and integration
- Child and Animal Learning Development
University of Liverpool
2019-2023
Google (United States)
2020
University of Manchester
2009-2014
Oxfam
2007
OBJECTIVES: To examine the impact of social media influencer marketing foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles 2 popular YouTube video bloggers (influencers). Profiles featured images influencers with unhealthy snacks (participants: n = 58), healthy (n 59), or nonfood products 59). Subsequently, participants’ ad libitum intake snacks,...
Children are active on social media and consequently exposed to new subtle forms of food marketing.To examine whether exposure a YouTube video featuring influencer marketing an unhealthy snack affects children's ad libitum intake inclusion advertising disclosure moderates this effect.In randomized between-subjects design, 151 children (aged 9-11 y; mean, 10.32 y ± 0.6) were non-food product (n = 51), or with 50) without disclosure. Participants' the marketed alternative brand same was...
Food and beverage cues (visual displays of food or products/brands) featured in traditional broadcast digital marketing are predominantly for products high fat, sugar and/or salt (HFSS). YouTube is hugely popular with children, content uploaded by video bloggers (influencers) has been shown to affect children’s eating behavior. However, little known about the prevalence such cues, contexts which they appear, frequency as part explicit campaigns. The objective this study was explore extent...
Exposure to influencer marketing of foods and beverages high in fat, sugar, and/or salt (HFSS) increases children's immediate intake. This study qualitatively explored understanding of, attitudes towards, this marketing, elucidate potential mechanisms through which exposure affects behavior. In six focus groups (n = 4) children (10-11 years) were shown a YouTube video featuring an HFSS product. Inductive thematic analysis identified themes from discussions marketing: (1) YouTubers fill gap...
Purpose Research has indicated that interactive shared book reading can support a wide range of early language skills and children who are read to regularly in the years learn faster, enter school with larger vocabulary, become more successful readers at school. Despite large volume research suggesting is beneficial for development, two fundamental issues remain outstanding: whether interventions equally effective (a) from all socioeconomic backgrounds (b) skills. Method To address these...
We provide preliminary evidence that listening to music through headphones alters the perception of space around body -- specifically, interpersonal distance maintained between self and others. In comparison an external auditory environment, wearing or earplugs increased amount wearer another person during active approach paradigm. This finding suggests that, when cues spatial location (such as sound) are removed, people compensate by increasing themselves The implications this research for...
Gesture is an important precursor of children's early language development, for example, in the transition to multiword speech and as a predictor later abilities.However, it unclear whether gestural input can influence comprehension complex grammatical constructions.In Study 1, three-(M = 3;5) four-year-old (M 4;6) children witnessed two-participant actions described using infrequent object-cleft-construction (OCC-It was dog that cat chased).Half saw experimenter accompanying her...
Purpose: Research has indicated that interactive shared book reading can support a wide range of early language skills and children who are read to regularly in the years learn faster, enter school with larger vocabulary, become more successful readers at school. Despite large volume research suggesting is beneficial for development, two fundamental issues remain outstanding: whether interventions equally effective (a) from all socioeconomic backgrounds (b) skills.Method: To address these...