Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and playing an increasingly important role in advertising market. However, it underexplored academia when looking at how much BT can truly help commercial search engines. To answer this question, paper we provide empirical study on click-through log advertisements collected from engine. From comprehensively experiment results sponsored engine over period seven days, draw...

This study takes the management context perspective to investigate how social and performance can jointly improve organizational innovation performance. We propose that culture factors, including psychological safety, collectivism, power distance, are antecedents of context. collected survey data from 301 employees in Chinese organizations. Our analysis results show fully mediate effects distance on Specifically, safety collectivism have positive indirect effects, whereas has a negative...

We study the co‐opetition strategy between a manufacturer of proprietary component (MPC) and an original equipment (OEM). The MPC can choose to supply components OEM also compete in end market with its own final product. Customers purchase from either firm are strategic that they whether buy now or later. In two‐period game theoretical model, we analyze MPC's optimal strategy, which mainly concerns sell enter market. be characterized by customer's patience wait competitor's product quality....

In the era of intelligent technology, emergence digital technology has brought unprecedented changes to various industries. The 14th Five Year Plan and 2035 Vision Outline our country point out that transformation will drive overall production, lifestyle, governance methods. Higher education conforms development times, establishes concept education, carries teaching. Digital teaching not only enriches content course, but also cultivates students' practical professional operation skills...

With the rapid development of Internet, many manufacturers nowadays are increasingly adopting a dual-channel to sell their products, i.e. , traditional retail channel and online direct channel. In this paper, we focus on service, manufacturer’s service quality effort, present an analytical framework examine optimal decisions in supply chain between manufacturer retailer. Considering efficacy different structures, centralized decentralized models established. By using backwards induction...

Abstract This study considers a firm selling only green products or both ordinary and ones to consumers with without blockchain technology. We find that the profitability of adoption this technology for relies heavily on consumers' environmental awareness. It should be adopted when have relatively high Here, price, sales, greenness level are higher compared those in case blockchain. Finally, sells after awareness is development cost coefficient small.

This paper explores the optimal homing policy of a manufacturer who sells products through two competing platforms: traditional online platform and social commerce platform. The can choose to operate with reselling or agency selling format. Through analysis, we first find that manufacturer's decision regarding whether single- multi-home platform's adopt format depend mainly on intensity downstream competition platforms' market sizes. Specifically, prefers single-homing if is relatively low...

Public private partnership (PPP) models are often used in delivering wastewater treatment (WWT) projects. When existing PPP projects need expansion due to higher demand for WWT, many cases, the may involve a new contract involving concessionaire. Expansion PPPs have unique challenges as sharing of responsibilities and risks can become complex. The complexities further exacerbated when there government guarantees involved. Structuring inappropriate lead high costs government. This study...

Abstract This study examines a manufacturer selling directly to customers has three modes for acquiring end‐of‐life vehicles with key component supplier: supplier‐collection, manufacturer‐collection, and third‐party‐collection modes. We find that the supplier, who is farther away from customers, optimal agent be responsible recovery activity. Following, we design simple transfer price contract supplier‐collection mode such rate achieves centralized level. Subsequently, fixed payment proposed...

Abstract Many retailers have recently integrated online and offline channels to give consumers a seamless shopping experience. Our study considers an omnichannel retailer fulfilling order delivery by adopting two common strategies, ship‐to‐store (STS) ship‐from‐store (SFS), when one of the is in short supply. We develop newsvendor model investigate effects these fulfillment strategies on retailer's decisions expected profits. The analysis reveals key roles external market inventory cost...

This paper examines the advance selling decisions over two periods and considers future‐oriented consumers who are more concerned about product quality than price discounts. We find that strategy is not always best, its merits contingent on parameters of market consumers. Moreover, there no need to set a deep discount for retailer if highly risk averse. Next, we analyze feasible pricing strategies retailer. Finally, observe can announce higher moderately

This paper extends previous studies on the organizational innovation by analyzing impact of talent ecosystem firm performance in innovative enterprises. In addition, mediating effect collaborative relationship between and is analyzed. Grounded Resource -Based View (RBV) theory, this develops an integrative research model which analyzes those relations using structural equation modeling a dataset 176 Results suggest that competence, environment regional have significant positive innovation,...

According to the present situation of Chinese enterprise informationization, informationization models are analyzed. Compare deficiency traditional application integration, it is deeply discussed that technology standard, loose coupling and high efficacy Web Service in modern integration. Based on these characteristics, technology-based integration framework proposed.

This study examines the optimal authorization strategy for an original equipment manufacturer (OEM), distribution channel choice a platform, and their interactions. We developed four models based on OEM’s two choices — non-authorization strategies, platform having channels refurbished products: reselling agency selling channels. Our results indicate that is OEM when consumer’s preference products not sufficiently high. Unlike conventional research, increase in production cost of new product...

After investigation and research, we set up a scientific, comprehensive, reasonable Curricular social practice quality standard evaluation system which can adapt to our practical teaching well. It would ensure effect, improve their innovative ability.

This study examines the moderating effects of goal orientations on role clarity and person-job fit job involvement. We argue that patterns their depend employees¡¯ orientations, specifically, degrees to which employees embrace performance learning goals. Survey data from 394 supported our hypotheses for with high (vis-¨¤-vis low) orientation, is more strongly associated involvement; in addition, also However, low high) The findings contribute literature as well practice human resource...