This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes distinction between perceived and collective norms descriptive injunctive norms. Second, addresses role important moderators relationship behaviors, including outcome expectations, group identity, ego involvement. Third, discusses both interpersonal mass communication normative influences. Lastly, outlines behavioral attributes that determine...

Normative restructuring strategies currently under way to combat alcohol-related problems among U.S. college students are based on the idea that harbor inflated perceptions about prevalence of drinking campus and if these misperceptions can be corrected, then alcohol consumption will decrease. Evidence for effectiveness is lacking, there little discussion in literature how or why people’s normative beliefs exert influence their behaviors. The theory social behavior proposed this article...

Although a number of studies demonstrate the impact perceived norms on human behavior, we know little about how this relation works. Extant norms-based campaigns to reduce alcohol consumption among U.S. college students fail distinguish between descriptive and injunctive norms. In article, make distinction, develop model normative influences that also includes group identity communication patterns students' consumption. Based survey (N= 353), found were different in terms their behavior....

Journal Article Perceived Risk and Efficacy Beliefs as Motivators of Change: Use the Perception Attitude (RPA) Framework to Understand Health Behaviors Get access Rajiv N. Rimal, Rimal 1University Texas 3Address correspondence first author at Search for other works by this on: Oxford Academic Google Scholar Kevin Real 2University Kentucky Human Communication Research, Volume 29, Issue 3, July 2003, Pages 370–399, https://doi.org/10.1111/j.1468-2958.2003.tb00844.x Published: 10 January 2006

We revisit some ideas from our previous article on social norms by conceptualizing as dynamic entities that both affect and are affected human action; elaborating the distinction between collective perceived norms; summarizing key findings studies have adopted theory of normative behavior (TNSB) thereby proposing guidelines for further expanding purview TNSB; discussing attribute-centered approach a framework focusing behavioral characteristics; highlighting areas inquiry into norms.

Using Witte's (1992) extended parallel process model, this study identifies 4 groups of individuals according to their perceived risk and self-efficacy: responsive (high risk, high efficacy), proactive (low avoidance low indifference efficacy). Membership in these is hypothesized influence motivation think about cardiovascular diseases (CVD), use CVD-related information, knowledge acquisition. In the cross-sectional data waves, there was a significant interaction between perception...

Three cross-sectional data waves spanning 10 years (N = 2,055; 2,026; and 2,068) 2 longitudinal 4 1,384 1,151) from the Stanford Five-City Project (see Farquhar, Fortmann, Maccoby, & Haskell, 1985, for a full description of project) were analyzed to determine whether diet self-efficacy mediated relation between knowledge behavior. In waves, knowledge-behavior correlations greater among those with high (compared low) self-efficacy. increased who their decreased Recommendations are made public...

Informed by the theory of normative social behavior, this article sought to determine underlying mediating and moderating factors in relationship between descriptive norms behavioral intentions. Furthermore, was extended asking whether what role identity played influences. Simulating central message norms-based interventions reduce college students' alcohol consumption, field experiment, were manipulated informing half students (n = 665) that their peers consumed less than they might...

Despite the importance of health information seeking, not all people engage in such behaviors, especially when thinking about disease is distressing. The focus this paper to examine antecedents seeking and retention. Based on individuals' risk perception efficacy beliefs, attitude framework used formulate four groups: responsive (high risk, high efficacy), avoidance low proactive (low indifference efficacy). In Study 1, a 2 (risk) × (efficacy) between-subjects experiment, participants'...

ABSTRACT In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to support idea that restructuring beliefs can result behavior change, norms literature largely silent about how or why this influence occurs. The theory social describes moderators descriptive norm-behavior relationship. Through a 2 (descriptive norms: high low)×2 (perceived benefits: (similarity: low) between-subjects...

The behavior of others in people's social environment (i.e., descriptive norms), as well their opinions regarding appropriate actions injunctive norms) strongly influence decisions and actions. goal this study was to extend prior laboratory research on the norms food choices, by conducting a field-experiment an on-campus court. One three different messages posted given day: healthy norm, or unhealthy norm. Effects these choice were compared against each other no-message control condition. In...

Peer communication represents 1 mechanism through which norms are disseminated in social groups. The theory of normative behavior (TNSB) posits that group identity, outcome expectations, and injunctive moderate the relation between descriptive behaviors. This article extends purview TNSB by conceptualizing peer as another moderator relationship A survey was conducted among college students (N = 675) to measure their perceptions, communication, alcohol consumption, alcohol-related...

Global climate change is likely to have significant impacts on public health. Effective communication critical informing decision making and behavior mitigate change. An effective method of audience segmentation, the risk perception attitude (RPA) framework, has been previously tested with other health behaviors classifies people into 4 groups basis their perceptions beliefs about personal efficacy. The groups—indifference (low risk, weak efficacy), proactive strong avoidance (high...

The risk perception attitude (RPA) framework classifies people into 4 groups based on their perceptions of and personal efficacy: responsive (high risk, high efficacy), avoidance low proactive (low indifference efficacy). This study tested the central propositions from RPA among a group immigrant Indian women ( N = 413) in Washington, DC area propensity to pay attention breast cancer information engage self‐exams clinical screening. Self‐efficacy knowledge about were consistent predictors...

We conducted a longitidinal assessment of 806 respondents in March, 2020 the US to examine trustworthiness sources information about COVID-19. Respondents were recontacted after four months. Information included mainstream media, state health departments, CDC, White House, and well-known university. also examined how demographics, political partisanship, skepticism COVID-19 associated with perceived decreased over time. At baseline, majority respondants reported high trust from departments...

Medical and public health professionals recommend wearing face masks to combat the spread of coronavirus disease 2019 (COVID-19). While majority people in United States support as an effective tool COVID-19, a smaller percentage declared recommendation by agencies government imposition infringement on personal liberty. Social media play significant role amplifying issues, whereby minority against can speak loudly, perhaps using tactics verbal aggression taking form toxic language. We...

In Ethiopia, utilization of maternal health services, including antenatal care and facility delivery remain low. This is particularly acute among women living with individual, social, environmental vulnerabilities. study aimed to develop test a vulnerability segmentation tool enable community workers identify pregnant least likely access services. Guided by Project Pathways Vulnerability Framework, predictors service were identified, 20-item questionnaire was developed from identified...

Public health campaign success is conceptualized in terms of improvements three cardiovascular disease-related behaviors (diet, exercise, and smoking) their precursors, including knowledge self-efficacy. Two cross-sectional data waves (baseline sixth year, N = 4,214) from the Stanford Five-City Project (FCP) are analyzed to test a model influences. Exposure FCP messages correlated with information seeking interpersonal communication, which turn behaviors. The central premise then tested on...