A5028028969- Customer Service Quality and Loyalty
- Global Healthcare and Medical Tourism
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Diverse Aspects of Tourism Research
Islamic Azad University, Science and Research Branch
2020-2024
Purpose Shopping motivations are considered the primary stimuli for shoppers in prepurchase stage of customer journey. This study contributes to understanding how cultural factors affect shopping motivation. aims understand effect on Eastern culture with Islam religion. Design/methodology/approach is based approach phenomenology, and multiple methods were performed interpret phenomenon motivations. To this aim, 16 observations 18 in-depth interviews data collection, after that,...
Background: Identifying different groups of customers and their preferences needs enable countries to gain a competitive advantage in the medical tourism market. We aimed segment tourists from West Asian seeking services Iran. Methods: This cross-sectional study was conducted on 596 who sought Iran 2021. Data were collected using valid questionnaire. Segmentation performed based attributes (medical, destination, attributes), cluster analysis methods; wards, K means. The segments ' evaluation...