Emotions and temperature are closely related through embodied processes, people seem to associate concepts with emotions. While this relationship is often evidenced by everyday language (e.g., cold warm feelings), what remains missing date a systematic study that holistically analyzes how why specific temperatures The present research aimed investigate the associations between emotion adjectives on both explicit implicit levels. In Experiment 1, we evaluated twelve pairs of derived from...

A multitude of crossmodal correspondences have now been documented between taste (gustation) and visual features (such as hue). In the present study, new analytical methods are used to investigate taste-colour in a more fine-grained manner while also investigating potential underlying mechanisms. Experiment 1, image processing analysis is evaluate whether searching online for images associated with specific words (e.g., bitter, sweet) generates outcomes colour proportions similar those that...

Affective touch is crucial in shaping social and intimate relationships, as it influences helps regulate the emotional states of touchers touchees. Furthermore, affective complex, a wide array modulatory effects across sensory modalities has been demonstrated. However, little known about multisensory nature itself its induction capabilities via non-tactile senses. Through four online experiments, present research investigated responses to auditory signals produced by organic (i.e., tactile...

With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about of origin and how relationship with farmers ensures quality makes a premium product. While has widely used stories visual cues communicate this added value, research studying whether these efforts influence consumers' experiences is scarce. Through three experiments, we explored effect images that evoke terroir on perception premiumness. Our results revealed online resembled broad (i.e.,...

Abstract This article examines paradoxes, challenges, and opportunities in the context of ethical customer experience management. Central to this discussion are different stakeholders such as firms, customers, policymakers, regulators, society at large, well key issues associated with them. Firms aim design manage compelling experiences using data but face challenges balancing cost, customization, concerns, fairness Customers should be encouraged reflect on whether share personal information...

Affective touch is crucial in shaping social and intimate relationships, as it influences helps regulate the emotional states of touchers touchees. Furthermore, affective complex, a wide array modulatory effects across sensory modalities has been demonstrated. However, little known about multisensory nature itself its induction capabilities via non-tactile senses. Through four online experiments, present research investigated responses to auditory signals produced by organic (i.e., tactile...

We introduce a model to think about impossible experiences in mixed and virtual reality, while emphasizing the role of said context food. This reality-impossibility includes two continua, namely, reality-fantasy character objects environments, extent which they follow laws physics-other laws. present series examples each quadrants discuss both research possibilities implications experiences.

Numerous crossmodal correspondences between visual elements and basic tastes have been documented in recent years. Research has shown that many of these can influence taste expectations when applied food packaging. However, research on textures is scarce, despite the ability former to convey specific information about materials objects. In present study, we conducted two online experiments designed study words with common material properties. Experiment 1 (N = 194), evaluated explicit...

In the last decades, there has been a growing interest in crossmodal correspondences, including those involving temperature. However, only few studies have explicitly examined underlying mechanisms behind temperature-related correspondences. Here, we investigated relative roles of an affective mechanism and semantic path (i.e., regarding knowledge related to single common source identity or meaning) associations between visual textures temperature concepts using associative learning...

The interest in crossmodal correspondences individually involving the sense of touch and taste has grown rapidly last few decades. Several different tactile dimensions (e.g., hardness/softness, roughness/smoothness) have been uncovered, such as those between sweetness softness roughness sourness. However, a dimension that long overlooked, despite its pervasiveness importance everyday experiences, relates to vibrations. present study aimed fill this gap investigate basic tastes In (N = 72),...

Visual textures are critical in how individuals form sensory expectations about objects, which include somatosensory properties such as temperature. This study aimed to uncover crossmodal associations between visual and temperature concepts. In Experiment 1 (N = 193), we evaluated 43 texture categories different concepts (via words cold hot) using an explicit forced-choice test. The results revealed striped, cracked, matted, waffled high temperatures crystalline flecked low temperatures. 2...

Abstract The interest in crossmodal correspondences, including those involving sounds and tastes, has experienced rapid growth recent years. However, the mechanisms underlying these correspondences are not well understood. In present study ( N = 302), we used an associative learning paradigm, based on previous literature using simple with no consensual taste associations (i.e., square triangle wave at 200 Hz) words sweet bitter), to test influence of two potential establishing sound–taste...

One common definition of premiumness is as a higher quality and more expensive variant product than other members the category or reference class. Premiumness can effectively be conveyed by means different sensory cues (e.g., colours, sounds, weight). However, to date, research linking sound product's packaging with sparse. In present study, we demonstrate for first time that consumers associate levels beer sounds opening pouring bottles cans. We report results two online experiments....

Learning outcomes The main pedagogical objectives of the case are: illustrate how Latin American companies dedicated to production and harvesting commodities can be vertically integrated gain a larger share value created throughout chain. Understand futures options contracts in used hedge price risk on long short positions underlying products. option add by hedging those contexts where counterparty has optionality. Discuss implications Fair Trade for commodity traders producers. Case...

Throughout six online experiments (four pre-registered), in which participants were tasked to evaluate their temperature expectations of different beverages with or without emotional cues (i.e., emoji facial expressions) specific associations, we found that embodying a product content can influence its expected settings. A negative valence, low arousal sad) expression on the receptacle hot beverage (e.g., chocolate milk, coffee) led lower compared positive high happy) and control condition...

Human-robot interaction (HRI) through the practice of different types art is bringing to table new perspectives on innovative interactions where cooperation between artists and robots not only deliver original works but also novel communication mechanisms beyond spoken written-based forms. Generative art, that is, artworks mediated by with computers in codes generated artificial intelligence (AI), are having a profound impact fields arts, including visual performative music literature. This...

In the last decades, there has been a growing interest in crossmodal correspondences, including those involving temperature. However, only few studies have explicitly examined underlying mechanisms behind temperature-related correspondences. Here, we investigated relative roles of an affective mechanism and semantic path (i.e., regarding knowledge related to single common source identity or meaning) associations between visual textures temperature concepts using associative learning...

The interest in augmented reality (AR) has received increasing attention recent years. Beyond providing additional product information, we believe that AR can be used strategically to convey otherwise impossible experiences communicate ideas across space and time. In this research, developed a novel proof of concept combine social media with the goal driving consumer behaviour change around food acceptability. consisted an Snapchat Lens (“ClimateCrisis”) aimed make climate feel closer home...

Learning outcomes Los principales objetivos pedagógicos del caso son: Ilustrar cómo empresas latinoamericanas que se dedican a la producción y cosecha de productos básicos (commodities) pueden integrarse verticalmente para apropiarse una mayor proporción valor creado lo largo cadena productiva. Entender los contratos futuros las opciones sobre utilizar cubrir riesgo precio en posiciones largas o cortas esos productos. agregan al mitigar aquellos contextos contraparte posee opcionalidad....