At present, internet celebrity marketing has become a driving force for the growth of mobile e-commerce; however, it also more apparent that credibility and authenticity is directly correlated to success model. Therefore, in order entice consumers into purchasing products, cooperations celebrities must be deemed trustworthy. In addition, there are several factors influence trust between consumers. To highlight these factors, this paper constructed an model from perspective takes features,...

Traditional researches on affecting factors of online consumer purchasing decision evolutes from willing, behaviors to Word-of-Mouth (WOM), all which emphasis the decision-making seller, while product selection is dismissed. With development social media network, opinion leaders who focus certain products recommendation instead sellers are become more and popular. Based discussion in decision, this paper analyzes systematic professional process under WOM scenario. The popularity leader not...

With the continuous expansion of COVID-19, many medical experts with characteristics "Internet Celebrities" are increasingly influencing people's vaccination behavior, which is crucial for overall social welfare. To explore influence Internet celebrity on against this study constructed a conceptual model COVID-19 intention based professionalism, morality, interaction dimension, and information content experts, to generate perceived value by establishing trusting relationship between them...

Abstract With the popularization of mobile Internet and smart terminals, reading with diversity mobility has become a hot issue in industry academia. This article comes up hypothetical model user acceptance behavior based on technology unified theory use conducts an analysis reliability validity questionnaire data. Based this, fitness is analyzed as well path hypotheses testing. We find that user-perceived ease greatly influences perceived usefulness (path coefficient=0.841), attitude...

With the promotion of opinion leader’s impact on online purchase intention, problem how to measure characteristics leader, recommendation information and influence consumers’ intention is becoming more urgent. Based numbers popular scales, this paper designs questionnaire items for variables professional knowledge, product involvement, visual cues, interactivity, functional value trust involved in leader model, forms initial scale. On basis, with help small-scale interviews, small sample...

With the role which opinion leader plays in e-WOM(word of mouth) generation and communication comes more important, its influence on online consumer purchase intension become a hot issue for industry academics. Based concept model constructed scale designed our previous studies, questionnaire is used this paper data collection. Then, structural equation adopted fitting path analysis, found that: In all 14 hypotheses, 9 them have significant positive correlation, verified that variants...

This paper aims at exploring the user's contribution in different social media sites, and further examining what factors will influence motivation to participate UGC.After a brief literature review, authors collect data from 8 sites analyze quantitative relationship between users contents, then classification model based on is proposed.Furthermore, two-factor theory used study hygiene motivational for UGC by surveying three groups of model.Finally, preliminary results are presented,...

Low-credibility gossip information in social networks is a trigger for online opinion distortion. Since fragmented always appears along with low content credibility and gossip, this paper put forward an distortion model based on DW algorithm, credibility, intensity leaders were integrated order to find out the mainly factors which induce Then, four groups of experiment by using MATLAB conducted, results show that key factor affects speed opinion, also very important direction dynamic whole...

In nearly a decade, with the rapid development of mobile Internet and e-commerce in China, online shopping terminals has gradually become an important way for life. this paper, we selected new angle view to explain consumers' acceptance behavior by adding promotional offer, personal innovativeness social influence into basic Technology Acceptance Model (TAM). By questionnaire survey on 332 respondents, used structural equation model evaluate modified model. Results show that our proposed...

With the role which opinion leader plays in e-WOM (word of mouth) generation and communication comes more important, its influence on online consumer purchase intension become a hot issue for industry academics. Based concept model constructed scale designed our previous studies, questionnaire is used this paper data collection. Then, structural equation adopted fitting path analysis, found that: In all 14 hypotheses, 9 them have significant positive correlation, verified that variants...

Since the importance of service in nowadays, science is become a hot issue industry and academic present. Based on analyzing status quo studies, this paper find lack core fundamental theories unified research framework are main shortages researches currently. Then, nature from aspects system whole process analyzed respectively. Finally, give out three principles including systematic, multi-disciplines quantitative modeling for research, study.

Negative information on the Internet is a sticky problem for pattern recognition, especially that factors which influence its dissemination remain uncertain. Combined with elaboration likelihood model, this paper analyzes affect negative and correlation mechanism, subdivides influencing into disseminator features, introduces interest degree as mediator variable, defines identity of receiver moderator variable. Through questionnaire survey data analysis by SPSS, we found has significant...

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Technology innovation has become more and important in internet-based society, while technology transaction is the critical way to prompt diffusion for R&D activities. Based on a grounded analysis, this paper constructs an influencing concept model online transaction, which includes transferor characteristic, mode intermediary characteristic. Then, 200 survey questionnaires were distributed 141 of these answered, all 8 hypotheses supported. This study provides outlook about main factors that...