Ilaria Mancuso

ORCID: 0000-0003-1928-1685
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About
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Research Areas
  • Service and Product Innovation
  • Digital Transformation in Industry
  • Economic and Technological Innovation
  • Big Data and Business Intelligence
  • Innovation and Knowledge Management
  • Digital Platforms and Economics
  • Innovation, Sustainability, Human-Machine Systems
  • BIM and Construction Integration
  • Entrepreneurship Studies and Influences
  • Business Strategies and Innovation
  • Consumer Retail Behavior Studies
  • Diverse academic and cultural studies
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Management and Organizational Studies
  • Business Strategy and Innovation
  • Organizational Leadership and Management Strategies
  • E-Government and Public Services
  • Smart Cities and Technologies
  • Innovation and Socioeconomic Development
  • Environmental Sustainability in Business
  • Innovations in Concrete and Construction Materials
  • FinTech, Crowdfunding, Digital Finance
  • Innovation Diffusion and Forecasting
  • Cognitive Science and Mapping

Polytechnic University of Bari
2021-2024

This paper investigates the phenomenon of business models innovation (BMI) empowered by digital technologies and activated as a response to Covid-19 crisis. In fact, during crisis numerous redesigns businesses occurred pursue both continuity competitive advantage. Among these, food retail sector has undergone under pressure intense changes, which, however, have not yet been investigated theoretical lens BMI. To fill this gap, analyzes actions taken pandemic two large retailers, namely...

10.1016/j.techfore.2023.122404 article EN cc-by Technological Forecasting and Social Change 2023-02-14

This article investigates the microfoundations of business model innovation (BMI) by unveiling main micro factors explaining macro variables that in turn influence value creation and capture mechanisms firms' models (BMs). Specifically, through analysis two companies innovating their BMs metaverse setting (i.e., Roblox Meta), provides discusses a bridging factors. Indeed, first illustrates influencing technological infrastructure knowledge management) stakeholders readiness stimulation...

10.1109/tem.2023.3275198 article EN IEEE Transactions on Engineering Management 2023-05-31

Data-centric B2B platforms are where multiple users relate and manage data for creating value. Despite the growing academic industrial interest in these platforms, existing research does not adequately investigate (i) who sides managing within data-centric (ii) what activities they perform to (iii) how their relationships aimed governed platforms. Consequently, create value (i.e., involve, allow do, sides' relationships) remains unclear. To address this gap, paper analyzes cases of three...

10.1016/j.indmarman.2024.04.001 article EN cc-by Industrial Marketing Management 2024-04-06

To master a digital technology such as the metaverse, firms have to build and integrate new capabilities, while leaders comprehend strategic factors ensuring this will translate into business success. Through multiple-case study enriched by interviews with prominent experts in field, we explore (1) how can organizational (2) what should consider they develop metaverse. Our results reveal that capabilities aimed at managing assets are built integrated through two specific mechanisms: change...

10.1016/j.bushor.2024.04.005 article EN cc-by Business Horizons 2024-04-04

Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way which value is created, communicated, distributed. This increasingly impacting marketing practices, particular, through promoting development of sustainable food sector. In line with this, our study aimed to investigate if how practices affect consumer loyalty a specific brand. To answer research questions, we relied on results survey submitted...

10.3390/su13116169 article EN Sustainability 2021-05-30

This article investigates the role of corporate venturing (CV) advisory firms in fostering strategic agility their clients, which are typically established, incumbent companies. While agility, defined as ability a firm to adapt its direction create new value, is gaining prominence, mechanisms for achieving through CV remain rather underexplored. Furthermore, traditional service providers have been categorized into "inside-out" and "outside-in" players, but category providers, i.e., firm,...

10.1016/j.indmarman.2024.06.012 article EN cc-by-nc-nd Industrial Marketing Management 2024-06-27

Purpose The huge curiosity and the imitation effect that metaverse generates among companies lead towards first experiments touching all main processes of organization in search new sources value or for improving existing sources. However, little is known about how to drive business transformation brought by consciously, this may thus hinder adoption technology. This paper aims sustain formulation implementation illustrating a theoretical matrix four practical approaches. Specifically,...

10.1108/md-06-2024-1316 article EN cc-by Management Decision 2025-04-29

This paper examines how to outline and adopt innovative business models for the Smart Cities of future. are intelligent efficient communities ecosystems employing digital technologies respond a growing waste resources, unsustainable environmental impact, inefficiency in traditional processes. Considering greatest benefits on economies, societies, environment, many countries have now introduced national City projects order transform life, improve operations market competitiveness. However,...

10.21625/resourceedings.v3i1.950 article EN Resourceedings 2023-03-31
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