A5018986575- Consumer Behavior and Market Dynamics
- Marketing and Advertising Strategies
- Social Issues in Poland
- Sharing Economy and Platforms
- Consumer Behavior in Brand Consumption and Identification
- Management and Organizational Practices
- Consumer Retail Behavior Studies
- Digital Economy and Transformation
- Consumer Packaging Perceptions and Trends
- Digital Marketing and Social Media
- Nutrition and Health Studies
- Agricultural economics and policies
- Intellectual Property Rights and Media
- finance, banking, and market dynamics
- Video Analysis and Summarization
- Gaze Tracking and Assistive Technology
- Environmental Education and Sustainability
- Consumer Market Behavior and Pricing
- Health, Work, and Social Studies in Poland
- Business and Economic Development
- Environmental Sustainability in Business
- Urban and Freight Transport Logistics
- ICT Impact and Policies
- Digital Economy and Work Transformation
- Transportation and Mobility Innovations
University of Economics in Katowice
2013-2025
VSB - Technical University of Ostrava
2023
Opole University of Technology
2023
Wroclaw University of Economics and Business
2016
This paper examines the phenomenon of collaborative consumption among Generation Z in Ukraine, focusing on its significance for sustainable and factors driving popularity. In context increasing digitalization environmental challenges, authors analyze extent to which young Ukrainians engage sharing economy motivations behind their choices. Special attention is given unique characteristics who, unlike Western peers, are marked by a strong sense patriotism, greater social responsibility, desire...
This study investigates the influence of digital skills, personal innovativeness, and attitudes toward smart home adoption on consumer behavior in Poland, as well relationship between activity environmental awareness. In context growing interest sustainable development responsibility, research aims to identify psychosocial technological determinants conscious online behaviors. The employs a structured survey (n = 1246) using validated scales, which were analyzed through Confirmatory Factor...
Although European energy policy supports the reduction of consumption, current economic and political situation in Poland uncertainty related to origin sources do not support it. Therefore, aim this paper is identify assess factors that affect energy-saving behaviour Polish consumers process consumption. The research problem concerns specificity behaviours are part new trends such as greening ethical dimension question arises what social responsibility comes down determine an individual...
The aim of the article was to identify scientific articles dealing with specific dimensions digital economy and characterize them based on an analysis abstracts identified articles.Design/methodology/approach: objectives were achieved by using method a literature review, through which addressing areas/dimensions analyzed.The downloaded from Web Science (WoS) Scopus databases.An in-depth used prepare overview economy. Results:The research shows rather scarce number publications multifaceted...
Networking, datafication and platformization are irreversible ubiquitous processes that have fundamentally changed the conditions ways economy functions, nowadays called digital (4.0). Digital as a relatively new phenomenon is cognitively interesting object of research conducted in Poland abroad. The aim this paper to present areas field during last eleven years. An additional result an attempt conceptualize operationalize concept economy. was based on bibliometric analysis scientific...
Purpose: The aim of the article was to examine Generation Z's propensity share products in context growing trend collaborative consumption Polish market. Design/methodology/approach: objectives were achieved by conducting a theoretical review sharing economy, complemented direct research on young consumers selected products. study conducted using an online survey technique among 600 from generation ‘Z’ 2023. Findings: results indicate various motives driving towards consumption, encompassing...
W dobie globalizacji i pogłębiających się procesów integracyjnych obserwuje zjawisko przenikania różnych kultur – akulturacji. Akulturacja dotyka wszystkich podmiotów rynku, w tym konsumentów znajdujących nowych warunkach kulturowych. Celem artykułu jest zaprezentowanie zakresów badań ekonomicznych możliwych do podejmowania obszarze problematyki akulturacji oraz źródeł informacji wtórnych pierwotnych wykorzystanych badaniu zachowań nabywczych podlegających Ponadto przedstawione zostały...