This article explores how a collaboration technology called Artificial Swarm Intelligence (ASI) addresses the limitations associated with group decision making, amplifies intelligence of human groups, and facilitates better business decisions. It demonstrates ASI has been used by businesses to harness diverse perspectives that individual participants bring groups facilitate convergence upon advances understanding artificial (AI) can be enhance, rather than replace, teams as they collaborate make

Drawing upon the framework set forth in Interaction Model developed by European IMP Group, examines factors leading to close relationships between buyers and sellers. An empirical test, using multiple regression analysis, demonstrates that exchange of information interpersonal contacts produce a co‐operative atmosphere buyer seller which, turn, sets stage for mutual adaptation. A model presented tested affirms implied suggests managerial actions which should strengthen links seller.

Operating in an increasingly interconnected world, leading companies perceive competition as global and are moving to implement integrated strategy worldwide. Global competitors learning develop manufacture products that can be introduced marketed simultaneously many countries. In doing so, they sourcing technology, materials, components from sites suppliers located throughout the world. Evidence thinking of key managers has shifted local worldwide concerning requirements is not difficult...

In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these by curricula that build the knowledge skills required enable graduates contribute efforts. must not only understand but also be equipped apply a thought process challenges businesses face today. The authors assist this goal (a) presenting key learning objectives area of marketing, (b) describing activities will...

Explores the factors that motivate companies to utilize offshore sources or prevent them from doing so. One‐hundred‐and‐fifteen firms representing 68 different industries were surveyed. The findings indicate buyers in responding followed a more traditional approach purchasing, concentrating on search for lowest cost source of supply. ability access and rely global network world‐class suppliers holds key competitiveness today′s environment.

This article outlines the development of a project-based capstone marketing course, specifically designed to provide students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating into existing courses and helping local nonprofit organizations. The course outlined in this is strengthening marketing-related competencies acquired through earlier coursework; developing broader work-related competencies, such as...

Abstract With a growing cadre of people conducting business across the U.S.–Mexico border, there is need for information about negotiation orientations they are likely to encounter. While on negotiating available, it often anecdotal, stereotyped, and contradictory. Empirical work that systematically compares Mexico United States range dimensions scarce. We have clarified, refined, operationalized 12 in comprehensive conceptual framework proposed over 20 years ago by Weiss Stripp (1985). Our...

Purpose The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used capture insights from consumers and gain an understanding consumer satisfaction with package design during after product use. authors also the resulting rich qualitative data combined output traditional survey research, provide insight into impact on purchase intent. Design/methodology/approach A mixed‐methods approach was employed that captured large number regarding their...

Over the past decade, universities have invested heavily in startup accelerator programs; however, their role university entrepreneurial ecosystem is ambiguous. Are accelerators intended to educate or are they created facilitate business starts and contribute regional economic development? In contrast, most private-sector serve a consistent differentiated ecosystem—they provide programming resources startups increase probability of return on investment. Understanding an important precursor...

Empirical work systematically comparing variations across a range of countries is scarce. A comprehensive framework having the potential to yield comparable information on 12 negotiating tendencies was proposed more than 20 years ago by Weiss and Stripp; however, never operationalized or empirically tested. review negotiation cross cultural research that have accumulated over last two decades led refinements in definition dimensions framework. We four Negotiation Orientations Framework...

Purpose Whether opportunities are discovered or created by entrepreneurs is a foundational question in entrepreneurship research. The purpose of this paper to examine women high-growth new ventures and explore the cognitive resources that distinguish between three approaches opportunity perception: discovery; creation; combined discover-create (ambidextrous) approach. Design/methodology/approach Using questionnaire responses from 165 ventures, K-means clustering was used determine...

Consumer product packaging can serve a critical role in the consumption experience, but marketing and science researchers focus primarily on pre post-consumption aspects of consumer containers. Exhaustive research into packing ergonomics, logistics, safety, sustainability promotional features are common across disciplines, isolating satisfaction enduring consumer-brand relationships is rare. In addition to an undervalued satisfaction, functional isolation between scientists limits...

This article describes the development and implementation of assessment in a new outcome-based marketing curriculum that was developed using zero-based approach. Outcomes for were specified at program, department, course, lesson levels. Direct embedded assessments as well indirect methods used to gauge student achievement. Results indicate on both self-reported (indirect) direct, nonembedded embedded, significant value-added learning occurred. We chronicle stages developing implementing an...

Abstract A pressing question in entrepreneurial research is where opportunities come from. Prior indicates that some stem from known parameters and outcomes; are discovered through engagement with unknown but knowable factors; others unknowable until brought into being a creative process. This paper explores the second more prevailing view – individuals discover business opportunity examines how high-growth entrepreneurs perceive world. Survey results, based on responses 165 women startups,...

The focus of industrial marketing is shifting toward buyer-seller partnership and greater emphasis being placed on nurturing these relationships. Partnerships imply intensive ties complex interaction processes between buyers sellers. This paper focuses the affect that perceived product importance has complexity processes. findings indicate leads to high levels cooperation, information exchange social exchange, in addition extensive interoranganizational networks involving many functional...

Swarm Intelligence is natural phenomenon that enables social animals to make group decisions in real-time systems. This process has been deeply studied fish schools, bird flocks, and bee swarms, where collective intelligence observed emerge. The present paper describes swarm.ai—a collaborative technology swarms of humans collectively converge upon a decision as system. Then we the results study investigating if groups working "human swarms" can amplify their perceptiveness, key predictor...

Companies that successfully incorporate international sourcing into their marketing strategies enhance abilities to provide customers with quality products at acceptable prices. To a large extent, an effective strategy depends on firm′s ability segment its markets. Previous studies addressed country segmentation the basis of clustering group countries by array macroeconomic factors. These focussed attention segmenting factors important making decisions. Focusses More specifically, analyzes...

Artificial Swarm Intelligence (ASI) is a method for amplifying the collective intelligence of human groups by connecting networked participants into real-time systems modeled after natural swarms and moderated AI algorithms. ASI has been shown to amplify performance in wide range tasks, from forecasting financial markets prioritizing conflicting objectives. This study explores ability social small teams. A set 61 teams, each 3 6 members, was administered standard sensitivity test -"Reading...

As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental adjustments to individual courses that cause the curriculum lose strategic consistency and focus. This article demonstrates zero-based approach marketing innovation. The authors describe forces change led them completely redesign curriculum, they chronicle replicable process can be used develop launch an extensive transformation existing program is focused yet adaptive....

This article describes and assesses a course design that uses peer mentors to facilitate collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate mentoring increased content mastery had positive effect on students' perceptions of the experience. Peer mentors, along with faculty team, achieved success providing demanding engaging environment meets needs learners equips them knowledge required career-ready professionals. A step-by-step guide is...