A5059967414- Sport and Mega-Event Impacts
- Sports, Gender, and Society
- Diverse Aspects of Tourism Research
- Consumer Behavior in Brand Consumption and Identification
- Wine Industry and Tourism
- Digital Marketing and Social Media
- Philippine History and Culture
- Management and Marketing Education
- Culinary Culture and Tourism
- Japanese History and Culture
- Tourism, Volunteerism, and Development
- Evacuation and Crowd Dynamics
- Asian Culture and Media Studies
- Conferences and Exhibitions Management
- Race, History, and American Society
- Media Influence and Health
- Socioeconomic Development in Asia
- Diaspora, migration, transnational identity
- Customer Service Quality and Loyalty
- Hospitality and Tourism Education
Macao University of Tourism
2016-2022
The present study examines the three perceptual factors (cultural, economic, and social) that affect residents’ attitude towards transformation in search for sustainability. Macao’s Drunken Dragon Festival, China’s intangible cultural heritage, was used as case. Self-administered surveys were conducted on 378 resident festival participants 2015 692 residents (both non-participants) 2017. results show regardless of previous experiences participating festival, those who perceive more strongly...
This article aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in 2010 Macau Grand Prix, factor analysis was conducted on 15 variables spectators were asked of their level agreement how these elements constitute an enjoyable event. The returned four major believe will event, specifically, amenities, aesthetics, ambience, and tickets. study contributes understanding attributes.
Purpose The present study aims to investigate resident attendees' perceptions and attitudes towards a traditional cultural festival. It further clusters the attendees identifies profiles of each cluster based on its demographic, attitudinal behavioral variables. Design/methodology/approach Drunken Dragon Festival, festival in Macao SAR, which has been embedded local community for about century, is used as case. Data collected from 378 residents day were factor analyzed then grouped by using...
Through the nexus of event attendance motives, experience, eventscape, and Uses Gratifications Theory to inform conceptual framework this study, article sheds light on motives experience in attending virtual physical music events. It adopts a qualitative case study approach explore experiences events based 55 interviews with people who attended both types concerts. This research contributes literature motivation by connecting outcomes concerts, which are similar but manifested differently....
This chapter examines extensively these dynamic and rare events, their ritualistic characteristics significance to the people of Macau, in five broad aspects, using a framework developed by Crespi-Vallbona Richards (2007). The data form photographic evidence field diaries were collected over number years are used support discussions this chapter. As most text on processions Macau has been published Portuguese Chinese, official languages literature is drawn upon offer background study. then...
An event management curriculum typically includes a live component that requires students to conceptualize, plan, implement, and evaluate public event. Many of these programs are based on the premise experiential learning theory (ELT), which posits learners go through spirallike stages cycles in their learning, guided by reflections facilitated educator. Although benefits problems courses explored literature, specific challenges encountered both instructors during COVID-19 pandemic seem be...