A5080986135- Wine Industry and Tourism
- Horticultural and Viticultural Research
- Hospitality and Tourism Education
- Customer Service Quality and Loyalty
- Fermentation and Sensory Analysis
- Human Resource and Talent Management
- Consumer Perception and Purchasing Behavior
- Tourism, Volunteerism, and Development
- Culinary Culture and Tourism
Manipal Academy of Higher Education
2022-2024
As wine has become more than just a drink, exploring consumer studies provides better understanding of various factors that shape the industry. Therefore, this paper aims to review and map landscape literature using bibliometric analysis systematic review. It identifies key areas, clusters, antecedents, mediators, moderators, outcomes propose framework for future research directions. This study adopts an integrative approach: The data were retrieved from Scopus database. While analyses are...
Purpose This study aims to identify and validate the different clusters of wine consumers in India based on wine-related lifestyle (WRL) instrument. It also investigates how identified differ terms socio-demographic characteristics, such as age, gender, income, education, employment marital status. Design/methodology/approach The authors conducted a survey using structured questionnaire collect data from India. number participants totalled 432. first latent profile analysis. then used...
Using the Elaboration Likelihood Model, this study examines impact of wine influencers' characteristics on consumers' attitudes, purchase intentions, and actual buying behavior. A survey 404 social media users was conducted using a structured questionnaire. The structural modeling analysis found that perceived credibility impacts attitudes toward influencers but not recommended brands. However, expertise trust strongly predict Congruence has no significant impact. Attitudes brands positively...