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A5000382313
Research Areas
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Food Safety and Hygiene
Sichuan University
2022
Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of recall strategies food corporations on their brand image and consumers’ purchase intention. Design/methodology/approach study adopts a between-subjects experiment 2 (corporate strategy: voluntary recall, mandatory recall) *3 (food level (severity): high, medium, low), recruits 224 consumers involved in cereal China. The authors inductively examine effects consumer...
10.1108/bfj-01-2022-0023
article
EN
British Food Journal
2022-08-04
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