A5055508331- Service and Product Innovation
- Open Source Software Innovations
- Innovative Approaches in Technology and Social Development
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Knowledge Management and Sharing
- Technology Adoption and User Behaviour
- Corporate Governance and Management
- Innovation and Knowledge Management
Sustainable Innovation (Sweden)
2008
Karlstad University
2002-2006
New service development relies on the complex task of understanding and anticipating latent customer needs. To facilitate proactive learning about customer, recent findings stress involvement in process observations customers real action. This paper draws theory from market orientation conjunction with a service‐centered model, reviews literature innovation. A field experiment was conducted Sweden end‐user mobile phone services. The design departures nature that precepts value‐in‐use by...
Purpose The aim is to propose a conceptual framework consisting of research propositions concerning the key strategies required for successful involvement customers in co‐creation new technology‐based services. Design/methodology/approach methodology involves single case study from which data are derived and analyzed using grounded theory “constant comparative analysis.” User‐generated ideas future mobile phone services collected four user projects at several workshops attended by senior...
Although user involvement is frequently practiced in companies, the research findings regarding its benefits for innovation are contradictory. This article experimentally assesses contributions made by users comparison with professional service developers and examines how implementation of affects outcome. During periods 12 days, three different groups were assigned task generating ideas end telecom services. One group consisted de signers, whereas other two ordinary users. The one coped...
The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek answer question how affects originality new ideas. An experimental investigation was carried out which included 54 participants arranged into three groups creative users, ordinary users and professional developers. data revealed that produced more original ideas than company’s It thus suggested business organizations attempt innovate products...
Purpose The aim of this paper is to explore the identification innovative customers and effectiveness employing such generate new service ideas in a technology‐based setting. Design/methodology/approach first study reported here employs “technology readiness” (TR) construct involves telephone surveys with randomly selected Swedish consumers. second field experiment. Findings from Study I suggest that TR useful tool for identifying users who exhibit both attitudes behaviors. results II show...