A5082726769- Sentiment Analysis and Opinion Mining
- Fire Detection and Safety Systems
- Complex Network Analysis Techniques
- Data Stream Mining Techniques
- Robotics and Automated Systems
- Digital Marketing and Social Media
- Embedded Systems Design Techniques
- Recommender Systems and Techniques
Technical University of Darmstadt
2023-2024
With 1.3 billion users, Instagram (IG) has become an essential business tool. IG influencer marketing, expected to generate $33.25 in 2022, encourages companies and influencers create trending content. Various methods have been proposed for predicting a post's popularity, i.e., how much engagement (e.g., Likes) it will generate. However, these are limited: first, they focus on forecasting the likes, ignoring number of comments, which became crucial 2021. Secondly, studies often use biased or...
With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 in 2022, encourages companies and influencers create trending content. Various methods have been proposed for predicting post's popularity, i.e., how much engagement (e.g., Likes) it will generate. However, these are limited: first, they focus on forecasting the likes, ignoring number of comments, which became crucial 2021. Secondly, studies often use biased or limited...