- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Renewable energy and sustainable power systems
- Digital Marketing and Social Media
- Business and Economic Development
- Management and Organizational Practices
- Color perception and design
- Psychological Well-being and Life Satisfaction
- Educational Challenges and Innovations
- Educational Innovations and Challenges
- Transboundary Water Resource Management
- Education, Psychology, and Social Research
- Business Strategies and Innovation
- Photovoltaic Systems and Sustainability
- Second Language Learning and Teaching
- Diverse Scientific Research in Ukraine
- Education and Social Development in Ukraine
- Educational Methods and Teacher Development
- Labor Market and Education
- Global Energy Security and Policy
- Higher Education Learning Practices
- BIM and Construction Integration
- Global Energy and Sustainability Research
- Management and Marketing Education
- Leadership and Management in Organizations
WSB Merito University in Poznan
2017-2024
Synergy University
2023
The household, industrial, and service sectors in Poland the Baltic States have been facing ever-higher bills for their electricity consumption at a time when number of them hit hard financially by pandemic. Rising inflation, border crisis—with its set restrictions, or spread fourth wave COVID-19 coronavirus pandemic, is causing strong concerns social economic sphere, with significant increases prices. Many countries are implementing measures to reduce adverse effects rising prices response...
Biogas production is a process with great potential. It uses the biodegradable raw materials of animal, vegetable and municipal waste. The amount as well agricultural waste increasing every year. This an unmanaged nuisance waste, using it in biogas plants reduces part EU’s policy to reduce dependence on fossil fuels use energy from renewable sources (diversification sources). Its importance certain increase future demand increases. article deals economical for Poland Germany. Both countries...
The energy crisis is affecting a number of countries, but particularly those that are heavily dependent on the traditional generation formula (e.g., Poland), as well neighbouring territory ongoing war in Ukraine, i.e., Poland, Lithuania, Latvia and Estonia. With this mind, authors study decided to explore issue water source green (cheap environmentally safe) these countries. main objective paper review available literature, which needed identify role hydropower plays security transition...
Among the studies in area of organisational performance analysis, little attention is paid to assessing impact employee well-being on business performance. Therefore, aim this study was identify sources employees’ psychological and assess its The conducted form a diagnostic survey among seven pharmaceutical entities operating market Poland. analysis inference were based rules economic financial with particular emphasis cause–effect approach relationships. sample respondents made up companies...
The article highlights the requirements for professional competencies of English teachers in EU countries. It is emphasized that one most important legal documents, which determines competency and training teachers, Guidelines Teachers to Speakers Other Languages (TESOL). an teacher countries are: compliance with recommendations guidelines educational programme from top bottom; use recommended textbooks teaching materials, but fact, can independently develop their own manuals, as well...
This article is devoted to the study of influence colors on consumer behavior in context advertising.Color plays a key role marketing communication, influencing emotions, product perception and purchase decisions.It has been analyzed that different affect human emotions associations they evoke.The presents results research psychology color, which illustrate how it can stimulate appetite excite, have calming effect increase confidence.There are also examples advertising campaigns choice...
The psychology of advertising is a field interest to many scientific disciplines. It has developed from the social sciences, such as marketing, but also increasingly entering neuroscience, neuropsychology or cognitive science. seeks not only explain genesis need for certain values, begins create them. This publication points out possibilities advertising. specifics individual campaigns in banking sector are illustrated. dominant trends and values it demonstrates.
This publication deals with the psychological aspects of pharmaceutical advertising. The issues underpinning these considerations are presented, and reference is made to effectiveness advertising validity its use, particularly in field products. research results complement theoretical considerations. They illustrate specific features campaigns influence on cognitive processes, i.e., reception advertising, emotions arising under determined consumer behaviour.
Purpose:The paper addresses the unexplored topic of traditional correspondence personalization and its potential impact in creating firm relationships with stakeholders organization.It provides interesting conclusions many practical tips when designing managing stakeholders, taking into account several profiles recipients.Approach/Methodology/Design: The study was conducted using a qualitative methodthe focused group interview technique.Data selected based on socio-demographic...