Showrooming, the phenomenon of consumers visiting a brick-and-mortar (B&M) store to learn about products but then buying online obtain lower prices, is attracting increased attention both in business practice and academic literature. It considered major threat B&M retailers, determining “how fight it” seems be only consideration. However, manufacturer's need for retail informational services has always been one essential reasons retailers exist means achieve profitability. The...

Optimal adjustment of the product variety due to consumer quality inference from opinion leader recommendations.

This study empirically examines the effect of copyright piracy reduction on writers’ creative productivity and customer care efforts using data from a digital publishing firm.

Why do fashion brands maintain classics for years or even decades amidst the ever-changing trends? some position classic products as premium items, while others treat entry-level offerings? In this research, our aim is to explain emergence of and various strategies by considering possibility cross-generation signaling in an overlapping generations model. We view a social device status concept “classics” equilibrium outcome. find that “premium classics,” where firm offers same product design...

Showrooming, the phenomenon of consumers visiting a brick-and-mortar (B&M) store to learn about products but then buying online obtain lower prices, is attracting increased attention both in business practice and academic literature. It considered major threat B&M retailers, determining “how fight it” seems be only consideration. However, manufacturer’s need for retail informational services has always been one essential reasons retailers exist means achieve profitability. The popular...

With the popularity of blind boxes, they have changed from original toy products to todays trend goods, and even more appear in market form boxes. Therefore, this paper would like analyze reasons for success as well psychology people who buy In paper, marketing strategies consumer box are analyzed. The first is about history its development. second used by companies, including ordinary style secret box, companies launch through cooperation with various intellectual properties. At same time,...

This paper explains why and how an intermediate level of restrictions on speculative reselling may be optimal for the firm.

It is common for consumers to rely on opinion leaders, who presumably have a higher expertise in the product category, form beliefs about quality. At same time, evaluations and adoptions of leaders are influenced both by quality their idiosyncratic preferences (fit). When do not provide very detailed review, followers need expectations how much leader's recommendation driven it an fit leader. This paper considers firm should adjust its optimal choice variety presence word mouth, given that...