A5011020350- Organic Food and Agriculture
- Economics of Agriculture and Food Markets
- Plant Physiology and Cultivation Studies
- Horticultural and Viticultural Research
- Wine Industry and Tourism
- Economic and Environmental Valuation
- Berry genetics and cultivation research
- Agricultural Economics and Policy
- Plant Pathogens and Fungal Diseases
- Plant and animal studies
- Flowering Plant Growth and Cultivation
- Consumer Market Behavior and Pricing
- Postharvest Quality and Shelf Life Management
- Global Trade and Competitiveness
- Crop Yield and Soil Fertility
- Phosphorus and nutrient management
- Urban and Freight Transport Logistics
- Nitrogen and Sulfur Effects on Brassica
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Banana Cultivation and Research
- Transport and Economic Policies
- Potato Plant Research
- Fungal Plant Pathogen Control
- Consumer Retail Behavior Studies
Washington State University
2012-2022
University of Minnesota
2012-2018
Washington Tree Fruit Research Commission
2012-2018
Twin Cities Orthopedics
2016-2018
Pioneer (United States)
2013-2017
GC Systems (United States)
2013-2017
Korea Rural Economic Institute
2017
Michigan State University
2012-2014
National Agricultural Statistics Service
2014
Agricultural Research Service
2014
Abstract Consistent with prior expectations based on household production theory, income, time value, size and composition, the environment in which consumption occurred were all important determinants of total expenditures food‐away‐from‐home. However, importance these factors varied by type food facility: conventional restaurants, fast‐food facilities, other commercial establishments. Decomposition tobit elasticities indicated differential market participation effects size, value level...
Purpose The purpose of this paper is to determine consumers’ willingness pay (WTP) for organic versus conventionally produced cotton apparel, and explore the role purchase behaviors, apparel attributes consumer beliefs about organics in decisions. Design/methodology/approach A 2nd priced auction was used estimate WTP, along with a follow‐up survey collect information on participants’ demographics, attitudes behavior. Findings On average, participants were willing 25 percent premium an...
We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model a latent-class are used estimate WTP the identify groups of consumers based on those preferences. find that cherries will greatest premium sweetness smallest fruit size. Three identified—flavor sensitive, price storage sensitive. The results useful suppliers when adopting targeted marketing strategies.
Improvements in market value of hard red spring wheat (HRS, Triticum aestivum L.) are linked to breeding efforts increase grain protein concentration (GPC). Numerous studies have been conducted on the identification, isolation a chromosome region (Gpc-B1) Wild emmer (Triticum turgidum spp. dicoccoides) and its introgression into commercial GPC. Yet there has limited research published comparative responsiveness these altered lines their parents varied N supply. There is increased awareness...
ABSTRACT This study uses discrete choice experiments to determine the valuation that individual market intermediaries (e.g., packers, shippers, marketers, and processors) place on targeted fruit quality traits in apple, peach, cherry, strawberry for both fresh processing market. In general, assigned greatest value would enhance their profitability through increased consumer appeal, marketing time windows, or more efficient processing. These results should inform decisions among intermediary...
Over 60 rosaceous crop breeding programs exist in North America, but no information has been available on which traits are targeted for selection or how breeders make such decisions. We surveyed all active fruit the United States and Canada to determine: 1) relative importance of over 50 plant that select 2) likelihood most important traits; 3) factors influencing breeders’ A double-bounded Tobit model was used investigate effect supply chain parties, technical socioeconomic challenges,...
ABSTRACT An online choice experiment was conducted to investigate U.S. consumer preferences for attributes of fresh market strawberry fruit. Using a latent class logit model, three different groups consumers are identified: “Balanced Consumers,” “Experience Attribute Sensitive and “Search Consumers.” This information on segmentation can help the industry identify target markets, provides valuable breeders, growers, retailers prioritize fruit in their breeding, growing, or product sourcing decisions.
Utah has world-class ski resorts, seven located within an hour's drive from the Salt Lake City International Airport. Such close proximity of resorts suggests a highly competitive market. This article empirically estimates how price, income, price at other weather, cost transportation, and days week affect number visits for different groups skiers one resort. Skiers are responsive to changes in transportation costs week. The used calculate elasticity demand as well cross competing resorts....
Systematic studies of the relative importance apple traits for U.S. producers to inform breeding programs have been lacking. To fill this gap, a series audience surveys with instant feedback at five producer meetings across United States was conducted. The included in study were fruit crispness, juiciness, firmness, flavor, soluble solids concentration, sugar–acid balance, shelf life retail, freedom from storage disorders, host plant disease resistance, and other tree provided by producer....
Incorporating DNA-informed breeding techniques can improve selection efficiency for desired traits as compared with conventional methods that do not use techniques. Incorporation of DNA technologies requires additional costs associated reagents, equipment, and labor. To elucidate the cost-effectiveness in perennial crops multiple years per generation, we conducted a cost–benefit analysis examining incorporation marker-assisted (MAS), type breeding, applied to an apple program. Annual...
Climate-friendly best management practices for mitigating and adapting to climate change (cfBMPs) include changes in crop rotation, soil resource use. Determined largely by precipitation gradients, specific agroecological systems the inland Pacific Northwestern U.S. (iPNW) feature different across region. Historically, these farming have been economically productive, but at cost of high erosion rates organic matter depletion, making them win-lose situations. Agronomic, sociological,...
Prospects for canola ( Brassica napus L.), as a rotational crop agronomic and market diversification, have stimulated research to fit this into the unique environments soils where wheat Triticum aestivum L.) production dominates. The objectives of present study were define N water requirements following or fallow in semi‐arid climate develop predictive model making fertilizer recommendations. Field experiments conducted at 12 site‐years with five rates (0, 45, 90, 134, 179 kg ha −1 )....
The PDF is very large (29MB). To download one chapter at a time, go to http://dx.doi.org/10.9752/TS041.04-2010.
The PDF is very large (29MB). To download one chapter at a time, go to http://dx.doi.org/10.9752/TS041.04-2010.
Developing new cherry cultivars requires breeders to be aware of existing and emerging needs throughout the supply chain, from producer consumer. Because breeding programs in perennial crop plants like sweet tart cherries require both extended time extensive resources, understanding targeting priority traits is critical improve efficiency programs. This study investigated relative importance fruit tree producers using ordered probit models. Tart considered productivity firmness most...
We conducted audience surveys at three major peach producer meetings across the United States. found that relative importance assigned to fruit quality and tree traits by producers varied producers’ end markets. Fresh indicated flavor size were most important traits, whereas processed viewed size, firmness, absence of split pits as being for a successful cultivar. These results have potential ensure breeding programs are consonant with fresh needs traits.
Rosaceous crops (e.g., almond, apple, apricot, caneberry, cherry, pear, peach, plum, rose, and strawberry) contribute to human health well-being collectively constitute the economic backbone of numerous North American rural communities. We conducted a survey U.S. Canadian rosaceous fruit crop breeders assess priority setting in their programs, sources information for priorities, challenges making technical management decisions. Input from producers consumers was most important establishing...
As growers adopt and diffuse improved food crop cultivars, their investment decisions for producing new cultivars control product accessibility directly affect the entire supply chain. In this study, we estimated growers’ willingness to invest (willingness pay (WTP)) in with quality traits five rosaceous fruit crops: apple, peach, strawberry, sweet cherry, tart cherry. WTP values differed by crop, but flavor was consistently rated one of most important traits, higher WTP. This information...
This study investigates U.S. peach producers’ willingness to pay (WTP) for potential improvement of fruit attributes. Data were collected from 124 producers. The choice experiment and socioeconomic data analyzed using mixed logit (ML) models estimate the producer WTP preferences results indicate that attribute values vary across producers different production regions (California eastern United States), with selling targets (fresh processed) orchard sizes (smaller or larger than 15 acres)....
Abstract A combination of sensory evaluation and experimental auctions was used to analyze consumer preferences for external internal quality characteristics two fresh apple varieties “Honeycrisp” “Gala.” group 384 panelists in three locations the United States evaluated appearance, characteristics, sequential rounds, variety samples. Each panelist responded a questionnaire, then bid on samples an incentive compatible second price auction. We found that panelists’ bids increased with amount...
A multistage decision process is involved when season ticket holders choose to go snow skiing. First, they decide whether purchase the ticket. After purchased, each day of skier decides 'hit slopes' that day. Empirical models are estimated examine how prices affect number tickets sold for different types skiers and snowfall, weekends time influence visits. The findings suggest will ski enough times receive at least a 50% discount than daily price.
An increasing number of studies suggest that compensation fees for participating in valuation can influence participant’s responses. This study investigates the impact has on individuals’ responses a point -of-purchase setting, when opportunity costs participation are relatively small and participants familiar with products. We conducted field experiment using incentive compatible Becker-DegrootMarschak (BDM) mechanism to elicit consumers’ willingness-to-pay values organically produced...