A5066477598- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Environmental Education and Sustainability
- Animal and Plant Science Education
- Consumer Packaging Perceptions and Trends
- Behavioral Health and Interventions
University of Alberta
2023
Université du Québec à Montréal
2020-2022
Purpose Animal welfare is increasingly favoured by consumers in their choice of food and cosmetic products, proposed manufacturers retailers. This study aims to investigate the impact “not tested on animals” claim consumers' attitude behavioural intention towards a product through an enriched version Ajzen's theory planned behaviour. Design/methodology/approach A between-subjects design has been used. 450 participants were recruited social network cosmetics personal hygiene brand Quebec,...
Brands are facing a major challenge in building an engaging relationship with consumers. This research posits relevance as key to ensuring that brand is noticed and adopted by It identifies the dimensions of from consumer perspective develops validates scale measuring it. Across six studies, defined validated using 12-item four dimensions: functional, symbolic, social, environmental relevance. Our results confirm discriminant predictive validity highlight links between emotional attachment...
Purpose Consumers consider retailers' standard private labels (PLs) as relevant choices, compared to national brands (NBs), and their demand for label products has increased significantly over the past decade. At same time, PLs have undergone a profound transformation retailers enhanced quality. The goal of this research is investigate impact claims used highlight quality PL on consumers' perceptions behaviours. Design/methodology/approach A between-subjects experiment, set in store...