This study examines how social network integration (i.e., of online platforms with other media services, for example, Facebook or Twitter) can affect the characteristics user-generated content (volume and linguistic features) in

Online knowledge exchange platforms have become an important information technology (IT) artifact that empowers online learning for the Internet users. A key challenge is how to motivate desirable user engagement behaviors. Based on motivation theory and equity theory, we propose a set of hypotheses regarding spillover effects financial incentives three types yet non-incentivized engagement, namely, voluntary sharing, seeking, social engagement. We obtain archival data from major platform...

Voice‐based artificial intelligence (AI) systems have been recently deployed to replace traditional interactive voice response (IVR) in call center customer service. However, there is little evidence that sheds light on how the implementation of AI impacts behavior, as well systems’ effects service performance. By leveraging proprietary data obtained from a natural field experiment large telecommunication company, we examine introduction voice‐based system affects length, customers’ demand...

We design a series of online performance feedback interventions that aim to motivate the production user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop novel set alternative message framings, aligned with cooperation (e.g., your benefited others), individualism was high quality), and competition better than others). hypothesize how gender (a proxy for SVO) moderates response each framing, report two randomized experiments, one in partnership...

The gig economy comprises a large portion of the workforce in today’s economy. has low barriers to entry, enabling flexible work arrangements and allowing workers engage contingent employment, whenever, some cases, such as online labor markets, wherever, desire. And many seek complete via digital platforms. However, there is lack understanding into participation growth been partly attributed technological advancements that enable environments. In this study, we consider role an alternative...

In this study, we examine consumers’ cultural background as an antecedent of online review characteristics. We theoretically propose and empirically the effect (specifically individualism (versus collectivism)) on tendency to conform prior opinion texts’ emotionality. also how conformity emotionality relate helpfulness. test our hypotheses using a unique dataset that combines restaurant reviews from TripAdvisor with measures individualism/collectivism values. found consumers collectivist...

E‐healthcare platforms start to integrate medical services across online and offline channels, where providers can perform consultations, schedule patients’ visits, synchronize relevant records, finally, answer inquiries regarding follow‐up recovery anytime anywhere within one operations management function (i.e., online–offline service integration). In this study, we seek quantify the effects of integration on e‐healthcare providers’ demand reputational outcomes, noting that it is not...

Online retailers often face the decision on whether they should implement a word-of-mouth (WOM) system their websites. Some opt not to have an in-site WOM (e.g., Tiffany.com and Tjmaxx.com ), whereas others manage internal Amazon.com Macys.com ). According new study in Information Systems Research, authors Ni Huang (Arizona State University), Tianshu Sun (University of Southern California), Peiyu Chen Joseph M. Golden ( Collage.com ) conducted randomized field experiment examine how...

Massive online open courses (MOOCs) are a booming phenomenon in the digital era. However, nature of educational delivery via MOOCs creates every opportunity for distraction and procrastination, resulting difficulties students instructors. According to new study Information Systems Research, authors Ni Huang (University Houston), Jiayin Zhang (Tsinghua University), Gordon Burtch Minnesota), Xitong Li (HEC Paris), Peiyu Chen (Arizona State University) report randomized field experiment on...

In online dating platforms, users tend to focus their attention on a subset of popular peers, leading congestion. We consider the potential efficacy an informational intervention, namely, disclosure peers’ recent demand. evaluate our treatment’s in mitigating congestion and improving matching efficiency, conducting randomized field experiment at large mobile platform. Our results show that intervention is particularly effective efficiency when presented tandem with textual message-framing...

Livestream selling is an innovative form of online shopping that supports real-time interactions between streamers and consumers. However, a key challenge remains: Streamers have limited capacity to answer individual inquiries, whereas shoppers expect fast, personalized responses. This study investigates whether AI-powered streaming assistant can address this tension by providing interactive, chat-based support help consumers access process information. Through large-scale randomized field...

Reciprocal recommendation systems are crucial for online dating platforms to provide quality matches and reduce choice overload. However, the design of reciprocal grapples with challenges estimating interpersonal compatibility predicting likelihood that two prospective partners will accept each other. Furthermore, despite role users’ linguistic styles in determining user match decision-making, contemporary such has not yet effectively incorporated this information. To bridge these gaps, we...

Firms are increasingly interested in investing artificial intelligence (AI), but what drives this trend? Our research reveals that media coverage of labor issues plays a significant role. When firms face public scrutiny through exposure issues, the reputational pressure pushes them to act. AI emerges as strategic response, offering powerful capabilities automate and augment human tasks. Analyzing data from U.S. firms, we found issue-related significantly increases investments, particularly...

This study investigates the effectiveness of digital nudging for users’ social sharing online platform content. In collaboration with a leading career and education platform, we conducted large-scale randomized experiment using website popups. Grounding on Social Capital Theory individual motivation mechanism, proposed tested four kinds messages: simple request, monetary incentive, relational capital, cognitive capital. We find that messages capital framings lead to increase in behavior,...

This study examines the role of text-based direct messaging systems in online labor markets, which provide a communication channel between workers and employers, adding personal touch to exchange labor. We propose effect workers’ use system on employers’ hiring decisions conceptualize information messaging. To empirically evaluate system, we leverage data activities employers across more than 470,000 job applications leading market. report evidence that with prospective employer increases...

In the dynamic world of online dating, a key challenge faced by platforms is cold-start problem, where newly matched users are hesitant to engage due privacy concerns. Our solution, ephemeral sharing, addresses this balancing with need for personal information sharing. This feature allows photos disappear and become untraceable soon after being viewed, reassuring about their privacy. We conducted large-scale randomized experiment more than 70,000 evaluate impact The results compelling: who...

Despite the increasing connectivity between consumers and large volume of social shares supported by digital technologies, there is an absence research systematically investigating how firms can design promotional incentives that jointly consider their as both purchasers sharers. In this study, we examine whether leverage consumers’ connections engage to share incentives. collaboration with a leading online deal platform, report large-scale randomized field experiment test effectiveness...

Online commerce websites often request users to register in the online shopping process. Recognizing challenges of user registration, many opt delay their registration until end conversion funnel (i.e., ex post request). A new study Information Systems Research explores an alternative approach by asking with website at beginning journey ante The authors study, Ni Huang (University Houston), Probal Mojumder Southern California), Tianshu Sun Jinchi Lv and Joseph M. Golden (Collage.com), show...

Livestream technology is increasingly transforming consumers’ online shopping experience, as it enables streamers to perform real-time product presentation while interacting with a large number of consumers sell those products. In this research, we address how livestream selling platforms can potentially mitigate the tension between streamers’ constrained service capacity and individual demands algorithm-based assistants (termed “AI assistants”). partnership world’s largest platform, report...

The gig economy has low barriers to entry, enabling flexible work arrangements and allowing workers engage in contingent employment, whenever, some cases, such as online labor markets, wherever desire. growth of the been partly attributed technological advancements that enable environments. In this study, we consider role an alternative driver, economic downturns, associated financial stressors offline economy—e.g., unemployment. As exact nature relationship between supply unemployment is...

Voice-based artificial intelligence (AI) systems have been recently deployed to replace traditional interactive voice response (IVR) in call center customer service. However, there is little evidence that sheds light on how the implementation of AI impacts behavior, as well systems’ effects service performance. By leveraging proprietary data obtained from a natural field experiment large telecommunication company, we examine introduction voice-based system affects length, customers’ demand...