Mohammed Enshassi

ORCID: 0000-0003-4017-5836
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About
Contact & Profiles
Research Areas
  • Innovations in Concrete and Construction Materials
  • Advanced Manufacturing and Logistics Optimization
  • Blockchain Technology Applications and Security
  • Impact of AI and Big Data on Business and Society
  • Robotic Path Planning Algorithms
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • AI in Service Interactions
  • Big Data and Business Intelligence

Multimedia University
2023

<p>Small and medium enterprises small (SMEs) play a crucial role in nations’ economy, through job creations, reducing unemployment rate as well increase the overall productivity gross domestic product (GDP) of country. However, most SMEs are often lagging technology adoption which could be game changer for their success. adopt new technologies to improve business operations profitability. They also useful supporting penetrate international market. This research suggests that...

10.11591/ijai.v13.i1.pp639-647 article EN IAES International Journal of Artificial Intelligence 2023-12-25
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