A5054463895- Digital Marketing and Social Media
- Leadership, Courage, and Heroism Studies
- Impact of Technology on Adolescents
- Technology Adoption and User Behaviour
- Communication in Education and Healthcare
- Misinformation and Its Impacts
- Humor Studies and Applications
University College Dublin
2020
This paper explores how food safety and nutrition organisations can harness the power of search engines, games, apps, social media, digital analytics tools to craft broad-reaching engaging communications. We start with showing identify popular queries, facilitating creation timely in-demand content. To ensure this content is discoverable by we cover several non-technical aspects engine optimisation (SEO). next explore potential going viral for reaching public, data-based be used optimise...
China's annual Food Safety Publicity Week in June 2019 has, for the first time, included smartphone games its activities.Food related governmental and non-governmental organizations liaised with Alipay (Alibaba's payment application) launching a quiz-game an unprecedented level of public engagement food information (i.e., safety, nutrition, science technologies): 12 million participants 1.7 billion instances participation within 1 week.This example demonstrates great potential games, more...