Abstract This study examined the acceptance of SMS advertising, an increasingly popular mobile marketing practice, among young Chinese consumers. A modified technology model (TAM) was developed to test intention use advertising—that is, read advertising message and take action as suggested by message. Data were collected from 262 phone users who 21–35 years old. The research analyzed using structural equation modeling (SEM). Results showed that two key determinants TAM, perceived usefulness...

Marketers increasingly use social media advertising to promote their products and services. In particular, display ads have a prominent presence accompanying various feeds. This study aims develop an understanding of how consumer online motivations (connection vs. consumption) lead ad clicks on media, which in turn affect behavioral intentions. A research model is developed delineate two processes: First, the effects via perceived entertainment informativeness values ads, mediating role...

This article presents trends in published MIS research for an 11 year period, 1993-2003. It is update of a previous CAIS (Volume 11, Article 16) that covered the period 1993-1997. All articles seven mainstream journals were examined terms subjects researched and methodologies employed to conduct research. Recent are presented compared those earlier study. The results clearly indicate focus efforts researchers on information system usage systems resource management. survey methodology still...

Management information systems (MIS) is both a young and unique field , constantly experiencing rapid change turmoil. Consequently, MIS research faces dual changes of rigor relevance. Many methodologies exist that provide various combinations The researcher selects methodology based on several factors including rigor, relevance, subject area, personal preferences. In this article, we examine thirteen different as used by seven leading journals during recent five-year period. results...

AbstractMobile phone services' adoption and acceptance issues may have a significant impact on business personal communication practices at the regional global levels. In this paper, we test an extended technology model (TAM) in U.S. Turkey. We explore key factors that influence usefulness, ease of use, intentions to use advanced mobile services, such as Internet access, E- Mail, payments. Our results provide support for from both samples importance variables efficacy innovativeness....

Research on technology acceptance and diffusion is critical, providing insights into how organizations can manage the adoption use of information technology. With globalization, it important to understand IT in other cultures. The primary purpose this study enrich understanding by extending a U.S.-based research model different culture, namely China. We conducted cross-sectional survey e-mail users 30 Chinese organizations. Structural equation modeling was used validate test hypotheses. draw...

Abstract The purpose of this study is to investigate the effects consumer factors on behavioral intention adopt mobile payments. We focus proximity payment, which made feasible by near‐field communications (NFCs) technology. Building upon theory reasoned action and technology acceptance model (TAM), a was established consisting enhanced cognitive antecedents as well affective social antecedents. Cognitive encompass including relative advantage, perceived usefulness ease use in TAM,...

Knowledge is increasingly being viewed as a critical component for organizations. It largely people-based and the characteristics of groups individuals, in form organizational cultures, may play key role factors that lead to either acceptance or rejection knowledge management systems (KMS). The primary objective this research explore how dimensions culture influence KMS. While researchers have agreed plays an important KMS, literature has only recently begun examine within context. We...

Businesses are increasingly aware of the power mobile location-based services (LBS) in their success. For consumers, there abundant options available. To understand driving factors consumers’ behavioral intention to use LBS and speak positively about LBS, a model examining personal values influences was developed this study. The centers around set consumption (Sheth et al., 1991a, 1991b), including functional exemplified by perceived usefulness ease use, social value, emotional epistemic...

This article studies prediction of continued IT use in conditions where individuals the technology sporadically. Our study augments unified theory acceptance and (UTAUT) model [Venkatesh et al., 2003] with measures prior frequency habit strength. We find these two factors provide distinct predictions which explain most effects that occur within under sporadic conditions.

Social media has become an ever-expanding realm as more and consumers are spending tremendous amount of time on it. Businesses taking advantage this channel to promote their products services through social advertising. In particular, display ads have a prominent presence accompanying feeds. This study aims develop understanding the multi-faceted factors that drive respond The roles content, media, individual examined. A research model is developed tested using data collected from...

Due to the penetration of Internet, social mobile games have become one most popular entertaining virtual activities and hence, created a new market for online networking. In this project, authors examine factors that drive consumers' intentions play spread positive word-of-mouth about games. Expanding Uses Gratifications Theory, research model is developed test six factors, including perceived entertainment, interaction, pass time, game popularity, usability, trust. The was tested with 387...

This project represents one of the few efforts in studying effectiveness social media advertising (ads). Specifically, effects three major communication components—message, channel/media, and receiver/audience—on ad clicks are examined. The message component includes perceived informativeness, entertainment, intrusiveness ad; focuses on security audience their involvement. product evaluations then intentions to spread positive word-of-mouth also investigated. A research model is developed...

Businesses are paying increasing attention to engaging mobile phones users through location-based services (LBS). LBS on presents a tremendous opportunity for businesses market their products and services. However, using may pose privacy concerns consumers. An understanding of what facilitates consumers adopt how inhibit adoption would help marketers promote more effectively. A research model was developed based the technology acceptance model. We augmented with emotional reactions LBS....

Abstract Background: The gender disparity in the Information Technology (IT) field has persisted over years. In 2018, only 27.2% of IT workers were women. Once hired, women face more challenges, and they are leaving twice as fast men are. misconception that weak tech is one root causes issues IT. Objectives: We examine students’ choices majors, well decision process Computer Systems (CIS) graduates. Methods/Approach: use United States public universities’ student data from 2010 to 2018. Both...

Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, transmitting health data. A research model is proposed tested, which shows how cognitive, affective, social, motivational consumer factors affect the intention to adopt wearables, respectively. The antecedents these also studied, including perceived usefulness, ease use, effectiveness for cognitive factors; positive negative feelings affective number users, peers, social images factors. An...