Ania Izabela Rynarzewska

ORCID: 0000-0003-4899-991X
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About
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Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Sports, Gender, and Society
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Management and Marketing Education
  • Collaboration in agile enterprises
  • Lung Cancer Research Studies
  • Colorectal Cancer Screening and Detection
  • Ethics in Business and Education
  • Cancer Genomics and Diagnostics
  • Pancreatic and Hepatic Oncology Research
  • Corporate Social Responsibility Reporting
  • Corporate Identity and Reputation
  • Innovation and Socioeconomic Development
  • Neutropenia and Cancer Infections
  • Business Strategy and Innovation
  • Mental Health via Writing
  • Homelessness and Social Issues
  • Spam and Phishing Detection
  • Hate Speech and Cyberbullying Detection
  • Food Waste Reduction and Sustainability
  • Competitive and Knowledge Intelligence
  • SARS-CoV-2 and COVID-19 Research
  • Supply Chain Resilience and Risk Management
  • Cardiac Valve Diseases and Treatments

Georgia College & State University
2023-2025

Northeast Georgia Medical Center
2023-2024

College of Business and Technology
2024

WinnMed
2023

Louisiana State University in Shreveport
2023

Mercer University
2015-2022

Mercer University Health Sciences Center
2017

Florida State University
2011-2015

Purpose The objective of this paper is to further the understanding netnography as a research method for supply chain academics. Netnography gathering and gaining insight from industry-specific online communities. We prescribe that viewing through lens will permit researchers explore, discover, understand, describe or report concepts phenomena have previously been studied via survey quantitative modeling. Design/methodology/approach To introduce research, we propose framework guide how can...

10.1108/ijpdlm-05-2023-0193 article EN International Journal of Physical Distribution & Logistics Management 2024-04-27

10.1016/j.tre.2025.104099 article EN Transportation Research Part E Logistics and Transportation Review 2025-04-09

Purpose This paper aims to address the complex nature of social performance (CSP/CSR) in building a trust-based consumer relationship. The relative and aggregate influence corporate functional performance, (CSP) shared values within customer–brand relationship their impact on behavioral loyalty forms retention, referral ease voice are empirically tested. Design/methodology/approach Respondents were recruited participate study ice cream shop preferences. Structural equation modeling was used...

10.1108/jcm-07-2017-2287 article EN Journal of Consumer Marketing 2018-11-15

Purpose The purpose of this study is to determine which factors affect virtual reality (VR) adoption by sports fans. Second, paper seeks evaluate consumer expectations experience as related introduction VR. Based on the technology acceptance model, modified for study, and expectancy value theory, it was hypothesized that frequency sports-related information consumption, via different media channels, expected improvement in consumption after attitude toward VR positively likelihood adoption....

10.1108/jrim-02-2018-0028 article EN Journal of Research in Interactive Marketing 2018-10-08

Purpose This study aims to examine small-firm shifts in behavior during major supply chain disruptions that change chains permanently. The focuses on small mid-sized enterprise (SME) responses suppliers’ opportunistic behaviors within a larger disruptive environment. addresses two broad research questions: how do businesses adapt disruptions, and under what conditions are such adoptions warranted? Design/methodology/approach used mixed methods, qualitative netnography quantitative analysis...

10.1108/jbim-01-2023-0036 article EN Journal of Business and Industrial Marketing 2023-09-23

Purpose The purpose of this paper was to uncover morality and dynamics community incentivized reviewers who primarily review products on Amazon.com. and, as late, various social media platforms. This study is important because it uncovers unknown that shapes consumer drives reviewer’s ethics. Given the fact consumers heavily rely reviews, findings are great values practitioners, policymakers highlight potential area research particularly related morality. Design/methodology/approach study,...

10.1108/jcm-02-2018-2570 article EN Journal of Consumer Marketing 2019-05-16

Consumer polarization leading to buycotts and boycotts was magnified by the global crisis of 2020–2021 which changed consumer priorities business practices: in-person shopping decreased, while social distancing, remote work, media consumption increased. In this context, we examined relationships among egoism, empathy, interest in topics. These topics included employee treatment, justice, environment. We highlighted aligning Corporate Social Responsibility (CSR) efforts with values. Using a...

10.1080/21639159.2023.2255866 article EN Journal of Global Scholars of Marketing Science 2023-11-06

Abstract This study introduces a typology of follower responses to seemingly deceptive promotional content by social media influencer (SMI) and the effects those on observers. Through large‐scale, mixed‐methods analysis an influencer's “promotional crisis” in early 2023, popularly known as “Mascaragate” TikTok, we identified engagement types that potentially harm both SMI promoted brand. The crisis sparked unusually high level network activity, providing valuable insights into ripple...

10.1002/mar.22133 article EN Psychology and Marketing 2024-10-08

10.1007/s12208-015-0130-y article EN International Review on Public and Nonprofit Marketing 2015-03-25

Post-coronavirus disease 2019 (COVID-19) syndrome derives from lingering symptoms after an acute COVID-19 infection. Palpitation was one of the most common post-COVID-19 that correlated with objective data such as persisting sinus tachycardia; but to our best knowledge, there is a scarcity research regarding association and tachycardia in post-acute setting. Therefore, purpose identify if between infection phase, namely (PCT) other than inappropriate (IST) postural orthostatic (POTS).

10.14740/cr1604 article EN Cardiology Research 2024-02-01

e23319 Background: Current guidelines recommend transfusing at a hemoglobin (Hb) threshold of 7g/dl. There is lack evidence to support specific for transfusion in patients with active malignancy admitted the Intensive Care Unit (ICU). This study attempts determine an evidence-based blood transfusions cancer. Methods: A retrospective was done 561 cancer diagnosis Northeast Georgia Medical Center ICU between 2017 and 2023 that received least one unit transfusion. Chi-Square test association...

10.1200/jco.2024.42.16_suppl.e23319 article EN Journal of Clinical Oncology 2024-06-01

Coronavirus disease 2019 (COVID-19) infection is associated with proinflammatory states and adverse health outcomes such as ST-segment elevation myocardial infarction (STEMI) cerebrovascular accidents (CVA). Limited evidence suggests that COVID-19 vaccination may decrease the impact of infections. This study was designed to determine if patients who received had lower mortality from STEMI CVA.

10.14740/cr1688 article EN Cardiology Research 2024-08-01

Abstract Purpose In 2019, the National Comprehensive Cancer Network (NCCN) recommended genetic testing for all patients with pancreatic ductal adenocarcinoma (PDAC). To evaluate status of implementation these guidelines in a loco-regional setting, we performed retrospective, observational study among newly diagnosed PDAC who received oncologic care at Northeast Georgia Medical Center Georgia. Methods Chart abstraction from January 1, 2020 to December 31, 2021, was include information on...

10.21203/rs.3.rs-3179755/v1 preprint EN cc-by Research Square (Research Square) 2023-07-27
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